TRUTH

ALL YOUR ENTREPRENEURIAL DREAMS ARE

ON THE OTHER SIDE
OF BUILDING AN EMAIL LIST

Dreaming of

Transitioning to digital products?

01

An algorithm-proof, sustainable sales system?

02

A direct line to a primed-to-purchase audience?

03

A lifestyle-first, free-from-social business model?

04

Build an email list

INTRODUCING AUDIENCE ACADEMY

Attract Readers, Grow Your List & Build an Audience of Actual Buyers

Most other list building courses are missing something vital. 

Can you spot it?

ADVICE YOU’VE BEEN GETTING SO FAR…

"Create a freebie and then share it with your audience."  →  "With who? My 300 followers are mostly friends, not potential buyers."

"Run ads to your freebies." →  "That sounds expensive…"
"Post your freebie in a Facebook group."  →  "That’s not allowed."

"Be active on Instagram daily."  → "Sorry, my mental well-being says that’s a no."

If you don’t have an audience already, being told to “share your freebies with your following” is rather unhelpful advice, isn’t it? 

Most list-building courses skip over the essential “getting traffic to your freebies” step. Or give vague, unhelpful advice on generating traffic.

TRUTH

You need a traffic source going to your landing pages to actually build a list.


THE AUDIENCE ACADEMY DIFFERENCE

In Audience Academy
I take you from the absolute beginning

Building a traffic source that lasts. Only once you have traffic will your list building efforts actually work.

Inside Audience Academy

PART 01

Blogging to Create Traffic

Create a long-lasting traffic system of the right potential buyers. Learn how to create long-form content that lasts, rank in Google & build a traffic snowball with blogging & SEO.

we’ll cover YouTube & podcasting too

so when you’re ready, you can combine all 3 long-form content platforms!

PART 02

LIST BUILDING

How to turn that traffic into an email list that’s primed-to-purchase from start to finish. Including:
→ Picking the right email marketing platform
→ Creating freebies which will attract future buyers
→ Nurturing your list (easily & quickly)
→ Prepping them to purchase
Audience Academy is the exact system I’ve used to build traffic & an email list,

which forms the sustainable foundation of my digital product empire.

When was the last time you saw me on social media? Years ago? Correct!
With my Audience Academy system, I run a successful business, without spending a second on social or spending a cent on ads. (Yes, miracles do exist.)

WHAT’S INSIDE?

7 EXCLUSIVE MODULES

8+ hours of video trainings on list building & blogging

$4,000 value

MONthly live Q+A Calls

Get your questions answered on our monthly Q+A calls

$1,000 value

Private STUDENT COMMUNITY

Join all PB students in the most kind community online

$1,000 value

TEMPLATE KIT

Done-for-you templates, outlines & resources & ideas

$2,000 value

6 BONUS GUEST EXPERT INTERVIEWS

Years of genius distilled into the must-know knowledge

$3,000 value

WE COVER

→ Idea Generation
→ Editorial Calendar
→ Keywords
→ SEO Checklist
→ Consistency Strategies
→ Email Software Picking
→ Blogging
→ List Building
→ Opt-In Creation
→ Landing Page Optimization
→ Podcasting Intro
→ YouTubing Intro
→ Opt-In Design Templates
→ Email Writing Templates
→ Subject Line Formulas
→ List Engagement
→ Audience Monetization
→ & more
Total course value $4,000

SEVEN CORE MODULES

PART 1: All about generating traffic via a blog

001 → CONTENT CREATION FOUNDATIONS

  • How to create content which attracts the right people, so you build an audience of buyers (not just freebie-seekers)
  • Exactly how all this content creation & list building work actually turns into revenue (and they key things you need to do now for long-term sales success)
  • Join me for a case study as I dissect 1 email that generated $24,000 in a day! (And explain how the strategy can work for you too.)

Module No. 001

002 → CONTENT CREATION PREPARATION

  • Together we’ll get you over the #1 problem which will derail your dreams: fear of creating content and putting yourself out there
  • How to determine the right content format & platforms to start with (blog vs YouTube vs podcast) and how to know when it’s time to add in new ones
  • 10 guaranteed content idea generation strategies which has resulted in an endless string of content ideas for the past 8 years
  • 200 done-for-you long-form content ideas
  • How to make an editorial calendar that ensures you stay consistent

Module No. 002

003 → LONG-FORM CONTENT CREATION

  • How to create quality content which Google actually wants to rank
  • 20 page blog post writing template
  • My complete start-to-finish workflow to actually publish a blog post. From idea to outlining to writing to preparing & publishing
  • My hacks for getting myself to write, no matter what the situation or how “not into it” I feel
  • How to pick the right frequency for you and my secret strategy which has resulted in a near-perfect publishing consistency record

Module No. 003

004 → SEO FOR CONTENT CREATION

  • A behind-the-scenes look at my content creation strategy, what that resulted in for my SEO & ultimately my business (proving exactly what posting consistently can do for your business!)
  • How to get to the 2,000 word blog post goal every time, so your post actually has a chance to hit page 1 in Google!
  • Done-for-you content SEO checklist including where to put your keywords, and all the content-related SEO best practices

Module No. 004

PART 2: All About Building A Primed-To-Purchase Email List

005 → LIST BUILDING PREPARATION

  • What you actually want to look for in an email marketing software (so you don’t have the hassle of switching down the road)
  • My top recommendation for an email marketing software that’s a dream to use
  • How to pick the right opt-in gift idea (plus what format to make it in for optimal subscribes!)
  • The money-leak most opt-in gifts have and how to fix it
  • The perfect opt-in gift blueprint
  • 4 gorgeous, designed-for-you opt-in gift templates to pick from! (Checklist, Workbook, PDF Guide + Training Slide Deck)
  • Tech Tutorial: How to setup the tech of delivering opt-in gifts (and tweaks to make to your landing page for the best possible conversions!)

Module No. 005

006 → EMAIL WRITING & CREATION

  • Now you have a list, what to send, how often & how to balance selling with fabulous, free value
  • How to keep your list warm even if you have no product or program to sell yet
  • Exactly how to turn your list into money in the bank
  • What to write (11 page writing template included)
  • The subject line writing hacks that actually gets emails opened (which took me years to learn)
  • My 10 best-ever performing subject lines and how to repurpose them for your business
  • How to determine if your email list efforts are working and evaluating email performance

Module No. 006

007 → STRATEGIES TO START

  • A step-by-step roadmap to getting going with content creation & list building, so you can turn off your brain and just follow the path
  • My “5-second emergency post solution” for when you don’t have time to write
  • What to realistically expect growth-wise and how to determine when you’re ready to sell a digital product to your audience

Module No. 007

Complete template kit value: $2,000

In addition to the incredible education, Audience Academy students also receive a vault of done-for-you templates, outlines, guides & formulas:

COMPLETE TEMPLATE KIT

→ Pinterest Graphics Templates
→ Checklist Opt In Gift Template
→ Workbook Opt In Gift Template
→ Guide Opt In Gift Template
→ Training Slides Opt In Gift Template
→ Ongoing Sales Email Outline Template
→ Editorial Calendar Template
→ 200 Content Ideas
→ 20 Page Blog Post Outline
→ Market Research Interview & Survey Questions
→ Subject-Line Writing Formula
→ Implementation Guide
Total bonuses value $3,000

THE GUEST EXPERT INTERVIEWS

001 → SELLING OUT SERVICES VIA EMAIL With guest expert Ashlyn Carter

This bonus is so key because while yes the eventual goal of our email list is to sell digital products, it can VERY effectively be used to sell your services too. 
It’s possible to sell out your services and build a waitlist to work with you, from just a single email if you do it right! In this priceless interview Ashlyn shares her email copywriting genius that will have you booking out.

002 → LEGALITY OF BLOGGING & OPT-INS With guest expert attorney Paige Hulse

Ever wondered “can I use that photo in my post?” or “do I need a disclaimer on my website if I’m giving advice on a blog?” or “how do I stop someone from copying my entire opt-in gift and sharing it as their own?” 
Our guest expert attorney Paige Hulse has you covered! We discuss all the important legal considerations you need to think about when it comes to creating content and utilizing opt-in gifts in your business (all legally and above the board!)

003 → REPURPOSING CONTENT TO INSTAGRAM WITH GUEST EXPERT ALEX BEADON

Instagram Queen Alex Beadon walks us through her process for repurposing a main piece of content (blog, podcast, video) onto Instagram, so you can swipe her exact game plan! 
She shares the lesser-known strategies for getting the most mileage possible out of every piece of content you repurpose, expanding your reach and how Instagram can also be used to grow your email list!

004 → GETTING STARTED WITH YOUTUBE With guest expert Louise Henry

In this video Louise Henry will walk you through the steps you need to take in order to successfully launch a YouTube channel which drives growth in your business, what tech and equipment is needed, best practices for getting your videos shown in search, and exactly the workflow she uses to manage the back-end processes of video production.

005 → GETTING STARTED WITH PODCASTING With guest expert Anna Parker-Naples

Anna-Parker Naples will give you a crash course in podcasting, what equipment you need, how uploading the show to Apple Podcasts, Spotify, etc. works and specific strategies to increase your SEO with what you say on your show. 
She’s also gives a peek at the podcast launch strategies she uses with 1:1 clients which has resulted in her clients charting #1 in countries around the world and even a 6 figure book deal!

006 → KEYWORD RESEARCH & WRITING SEO-RICH POSTS With guest expert Charlotte O’Hara

Have you been running in circles trying to find keywords that you actually have a fighting chance to rank for? Or you feel like you’re checking all the boxes on SEO but you’re still not ranking? Or maybe you’re at a loss about how one practically goes about building backlinks? 
In this training Charlotte spills the beans on easy, practical yet little-heard-of strategies you can use up your SEO and begin ranking for searches in your chosen industry (without dropping $200/month on a keyword research tool!)
Value: $2,000

STUDENT COMMUNITY & MONTHLY Q+As

Private Student Community

Thousands of students have taken my courses & now you’ll get to join them in the exclusive PB Student Community where you’ll come together with both Audience Academy students and Paige’s students from other courses to share lessons, wins & lean on fellow students knowledge as you grow your business with the kindest group of like-minded, lovely humans.

Monthly Live Q+A Calls

Feeling stuck somewhere in the course? Want feedback on your ideas? Every month in the student community, a Q+A call is hosted where you may receive tailored advice directly from Paige & our PB team coach. Come live or pre-submit your question and watch the replay. This monthly Q+A call is a PB student favorite!
Complete Audience Academy value: $11,000

LET’S SUM IT UP!

7 EXCLUSIVE MODULES → 8+ hours of video trainings on list building & blogging

$4,000

MONTHLY LIVE Q+A CALLS → Get your questions answered on our monthly Q+A calls

$1,000

TEMPLATE KIT → Done-for-you templates, outlines & resources & ideas

$2,000

6 BONUS GUEST EXPERT INTERVIEWS → Years of genius distilled into the must-know knowledge

$3,000

PRIVATE STUDENT COMMUNITY → Join all PB students in the most kind community online

$1,000

VALUED AT $11,000 

but you can get started with

$224

HOW MUCH DOES IT COST?

 
CURIOUS WHICH OPTION IS RIGHT FOR YOU? 
Connect with our team at hello@paigebrunton.com. We’d be more than happy to point you down the best path for you. Or have a look at the FAQs to get your questions answered!

ABOUT YOUR INSTRUCTOR

I’M PAIGE!

I’m most known online for being the OG Squarespace educator, having helped thousands of students build web design businesses. So why did I create a course on blogging and list building if I’m the “Squarespace Queen”?
Because long-form content creation & list building is HOW I built my business! And honestly, the incomplete advice shared by “experts” on how to build an email list was getting to me. 
If you feel like everyone is teaching how to create a freebie & welcome sequence, but fails to give concrete advice on where this mysterious traffic source is supposed to come from, Audience Academy is the answer.
Long-form, SEO-rich content creation (blog, YouTube & podcast) have been the traffic-driving force that’s sustainably built my email list for years.
And I know I’m not the only one who dreams of having a lifestyle-first business which means I’m free from social media & have the peace of mind knowing Mark Zuckerberg can do whatever he pleases, and I have a direct connection to my customers regardless.
PB Courses are trusted by 5,000 + students
★ ★ ★ ★ ★

WHAT STUDENTS SAY

“Paige's course are always fab. I am very picky about which online courses I invest in, but with Paige it's a no-brainer.”

Lucy O’Reilly

“My audience LOVES my e-mails. The response is beyond anything I ever expected!”

KATHY CHAURASIYA

“I blogged and was able to increase my traffic from 900 monthly visitors (before I took the course) to 5,000 monthly visitors in less than a year.”

EMILY AGAN

“By focusing on value-driven content creation, I was able to more than double my monthly income.” 

KACEY MUSICK

IS AUDIENCE ACADEMY RIGHT FOR ME?

✓ You’re quite new to list building and are starting from anywhere between 0 - 1,000 subscribers
✓ You’ve chosen blogging as your traffic-generation strategy & you’re brand new or fairly new to it. Writing posts people want to read & getting traffic from Google & SEO’ing your posts properly has been a challenge so far
✓ You’re committed to long-form content creation for the long-run
✓ You’re not after “quick results” but believe in putting work into a sustainable, long-lasting marketing strategy that snowballs in growth
✓ You have really great taste in floral dresses
X You’re already are fairly knowledgeable on list-building; your list is at 1,000+ subscribers & growing daily with the right leads from a well converting opt-in
X You’re already are fairly knowledgeable on blogging, you’re writing consistently, your posts are ranking well in Google and you’re sending lots of the right traffic to your opt-in pages
X You hate creating written long-form content 



X You’re looking for the shortcut to success & are all about finding “hacks” to audience growth
X You don’t get Mean Girls quotes

kidding on the last ones

IS LIST BUILDING REALLY WORTH IT?

In internet marketing land, it’s said industry average is that 1-2% of those 
who see your offer by email or on your sales page will buy.

Of course, if you want to hit a higher sales goal, we can play with some numbers.

Or maybe you want to hit that higher number with a smaller list but higher priced product…

These numbers are of course examples & industry averages, not guarantees.
Of course, it’s also possible to breeze past these like…

Past Audience Academy student Tiffany from Burgeon Design & Editorial 

Past student Tiffany blew the industry-standard 1-2% conversion rate out of the water and converted 4% of her list into sales resulting in $48,000 in revenue.   
With a list built via the Audience Academy framework, she got the right subscribers onto her list, primed them to purchase via her know-like-trust building weekly long-form content & crafted a perfectly aligned offer (which her audience advised her on!)

Does an Email List Really Convert to Sales?

DATA & MARKETING ASSOCIATION

“When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), compared to social, direct mail and more.”

CAMPAIGN MONITOR

“Email marketing drives more conversions than any other marketing channel, including search and social.”

CAMPAIGN MONITOR

“Email marketing generates $44 for every $1 spent.”

THE AMERICAN GENIUS

“4.24% of visitors from email marketing buy something compared to only 2.49% of visitors from search engines and 0.59% from social media”

MCKINSEY & COMPANY

“The average order value of an email is at least three times higher than that of social media.”

AFRAID TO ANNOY PEOPLE IN THEIR INBOX?

Subscribers have said my emails:

“ARE LIKE CHRISTMAS MORNING IN MY INBOX”

Readers say:

“I FEEL LIKE I SHOULD GIVE YOU A DONATION FOR HOW MUCH I LEARNED THROUGH YOUR BLOG!”

And I can’t count the number of times someone has said:

“I KNOW THIS IS WEIRD AND YOU DON’T KNOW ME, BUT I FEEL LIKE I KNOW YOU.”

Dreaming of building an audience which gives you that level of love?

Audience Academy is the answer.

Inside Audience Academy, I’ll show you how to 

ATTRACT READERS

GROW YOUR LIST

BUILD AN AUDIENCE OF ACTUAL BUYERS

AUDIENCE ACADEMY

 
CURIOUS WHICH OPTION IS RIGHT FOR YOU? 
Connect with our team at hello@paigebrunton.com. We’d be more than happy to point you down the best path for you. Or have a look at the FAQs to get your questions answered!

FREQUENTLY ASKED QUESTIONS

  • Do you dream of having an audience that adores you? A long-lasting traffic source which doesn’t rely on showing up every day? An email list that’s primed to whip out the credit card for your next offer? Then yes, this course is for you.

    Will I learn about other long-form content creation like podcasting & YouTube too?

    Yes! We start and focus a lot of time on blogging in the course because it’s the foundation of all long-form content, but you’ll also receive 2 bonus lessons with experts in YouTubing & podcasting too!

    We’ll also discuss when it’s the RIGHT time to add these two powerful content formats into your editorial calendar, so when you start them, you can actually stay consistent.

  • Nope! No matter what business or industry you’re in, list building & long-form content creation is going to be the key to your long-term success.

    I’ve had entrepreneurs from a wide variety of fields take & love this course; from career counselors to business coaches to book editors!

    This is not a web-designer-specific course. (Though if you are a web designer, you’re of course welcome to join!)

  • Yes! If you’ve realized you’re throwing away good effort by NOT properly publishing SEO-rich blog posts to go along with your videos or podcasts, then this course is perfect for you!

    Take it yourself, or, if you’re like some of my bigger business friends, assign a team member to take it and have them write up SEO-rich posts to accompany your podcasts or videos.

    Soon you’ll be ranking in Google & doubling the impact of every piece of long-form content you create!

  • Know what every successful online entrepreneur agrees with? They wish they started their list sooner.

    It doesn’t matter if you’ve been at business for 5 minutes or 5 years, if you don’t have a growing email list yet, this course is for you.

  • Absolutely, yes! If there’s one thing I believe in my bones, it’s that it’s best to build your digital product AFTER building your audience.

    Your email list will be the key asset that ensures you create the right digital product people actually want to buy, craft the sales assets & messaging & positioning correctly & have a primed-to-purchase audience waiting for it.

    Additionally, you don’t need to wait until you have a digital product created to monetize your list. Inside the course I’ll teach you how to sell out your services from your list too.

    My audience & email list was the reason I could book out my services months in advance, which gave me the mental space to then create digital products.

  • Please note this course is a group program, not 1:1 coaching. With that said however, on our monthly Q+A calls you may submit a question for Paige & our call co-coach to answer and they would be thrilled to answer and guide you along your way!

  • The Q+A calls will continue for the lifetime of the program.

  • Truthfully, if writing feels like a nightmare to you, don’t take this course.

    But also do realize, writing is the backbone of any successful digital product business.

    Writing dozens of sales emails & sales pages are a vital part of any successful online business, and getting practice via blogging & weekly email writing is going to help a LOT with that.

    If you simply hate writing because you’re afraid of putting yourself out there or for sounding silly, don’t stress, we cover how to handle both of those challenges in the course.

    I also started off hating my own writing, but I knew in order to be successful online, I was going to need to push through that struggle.

    Between my advice & some incredible insights from guest experts, you’ll learn how to sound like you in written format, write non-boring copy people actually want to read & have a ball doing it!

  • Right away! You can dive in front the moment you enroll, no waiting necessary.

  • For the lifetime of the program! That includes all videos, workbooks, checklists, instructions, and resources. They’re not going anywhere!

  • You’ll need to purchase/have 3 things to successfully implement the course lessons.

    1. A website with the ability to post blogs

    2. An email marketing software subscription and

    3. A laptop/desktop computer

    I’ll give you recommendations on email marketing software inside the course, and my favorite one has a FREE plan for when you’re just getting started!

    It’s no secret that I love Squarespace, but you can be on ANY website/blog platform to make use of this course, this is NOT a Squarespace-specific course.

    The only one thing I don’t want you to do? Publish your posts on Medium or another not-on-your-own-website platform. Why? Content is a key part of building your domain authority & SEO rank, and if your content is published somewhere other than your website, you’re throwing SEO juice out the window.

  • It’s exactly the same course, we just renamed it to first be the Content + List Academy to the now final Audience Academy.

  • USD.

  • If you or your business are a fellow resident of Switzerland, sales tax will be added.

  • I genuinely want you to be thrilled with your investment! If for any reason you’re not, I’d like to make it right.You have 7 days to explore the course, and if it doesn’t meet your expectations, you can request a refund.

    The only catch? If we part ways (tear), I’d love your feedback to help improve the course for future students. (Not the worst catch, right?) After a quick call with my team to discuss what could have been better, we’ll refund your purchase in full.

    For full details, please see the refund policy in the Terms & Conditions.

    Please note Payment Plans are not subscription services that can be canceled mid-way through. By selecting a payment plan, you are committing to complete all scheduled payments in full.

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DISCLAIMER: The testimonials and success stories shared on this page are from actual students and clients. While these individuals have achieved notable results, their experiences are not guarantees of what you will achieve. Your results may vary depending on a variety of factors including your effort, experience, background, market conditions, and implementation of the program materials. We do not promise or guarantee earnings, business success, or specific outcomes. These stories are provided for illustrative purposes only.