How we doubled our Black Friday sales

Web Designer Business
Written By Paige Brunton
 
 
 

I’ve been working BTS on the Creative Law Shop since September and the big test came in later November during Black Friday. My job was to increase sales, and I’m happy to report, we were successful! We doubled the sales CLS normally got on Black Friday.

At some point I’m hoping to create a full in-depth webinar on this topic but for now here’s the short version.

Here’s how I did it:

  • Site redesign that significantly improved the customers ease of finding the right product & educating them on what product was right for their needs

  • Easy, fast, super simplistic checkout experience

  • Sales emails with legal education & specific product recommendations

  • Countdown timer on the website counting down to the end of the sale

  • An amazing, value-packed webinar

 
 
Paige Brunton

Paige Brunton is a Squarespace expert, website designer and online educator. Through her blog and Squarespace courses, Paige has helped over half a million creative entrepreneurs design and build custom Squarespace sites that attract & convert their ideal clients & customers 24/7. She also teaches aspiring designers how to take their new Squarespace skills and turn them into a successful, fully-booked out web design business that supports a life they love!

https://paigebrunton.com
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