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Cover slide of a presentation titled 'The Dream Client Booking Blueprint' by Paige Brunton. The slide features a photo of a smiling woman with red hair in a teal lace dress standing in a room with white paneled walls and floral curtains. The title text is on a light background with an illustration of a house at the bottom.

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Squarespace Paige Brunton Squarespace Paige Brunton

Which Squarespace templates have a sidebar, index, parallax, second navigation + more!

So, you're in the middle of picking a Squarespace template and want to know which templates have what features?

Well perfect, you're in the right place!

Before we start, I want to mention two superrr handy resources that are perfect for when you're just getting started with building your Squarespace site (or are switching templates).

First, there's the Start Your Squarespace Website Workbook which gives you a clear guide on how to use this list and pick a template, how to determine your site goals & what to do with them, and how to properly use your inspiration sites!

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

How to collect emails and send an opt-in gift, before you have a full site

So you don't have a full website yet, but you want to start building your list and delivering an opt-in gift?

People often use Leadpages for this type of thing.

It’s exactly what Leadpages was built for, so it’s the obvious first choice.

But as you may have realized after a quick bit of research, Leadpages costs at minimum $25.00/month.

I’m going to introduce you to a cheaper option than Leadpages, that allows you to collect emails before you have a full site. 

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

4 things to consider when surveying your audience

Fun fact: I completed both an undergrad and Masters degree, and then went on to not use even an ounce of what I learned in either when running my own business.

That is, with 1 small exception. I had taken a class in my Masters called Survey Design & Evaluation which came in handy when I went to design my recent reader survey.

(Glad those degrees *ahem - massively expensive pieces of paper* finally came in handy 😂.)

So I've packaged up my knowledge and placed it here for you to use when you're ready to also give out a survey of your own!

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Squarespace Paige Brunton Squarespace Paige Brunton

Behind-the-scenes look: copy layout strategy for my 3 most visited pages

You may have noticed a couple changes around here recently.

My home page, about page and work with me pages got brand spanking new copy in the past couple weeks.

Here’s why I decided to give them an update.

I realized when taking B-School just how vital being able to write copy that connects with my ideal clients that also converts was.

After finishing up B-School my top priority was to figure out what to do about my copy. 

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

I want to hear from you! The 2017 reader survey

Oh hey beautiful blog reader!

I've been feeling something lately and wanted to share it with y'all. Blogging for you and helping you out with your Squarespace sites is an absolute pleasure, I love doing it!

But sometimes in blog-world, the conversation feels a little one-sided. It's kinda like when you apply to 43 jobs online, submit your application online, and then it falls into a big black hole and you never hear anything back.

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Squarespace Paige Brunton Squarespace Paige Brunton

8 reasons I chose to build my business's online home on Squarespace

Ahem - story time!

Just a few years ago I was Googling up a storm, wanting to build a website and was struggling to find the right platform.

I scoped out all the options and looked up all the comparison charts.

I tried to learn a little about how each website building platform worked, and what creating and blogging on them would look like before I settled on one.

Squarespace ended up winning my heart, and years later, I'm still a huge fan of the platform.

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

Amy Demas Website Design

Amy came to me with an exact knowledge of what she was looking for.

This came as no surprise as Amy is a professional Creative Director, having worked with a couple small brands you might have heard of before 😉; Victoria's Secret, White House Black Market, Revlon, Vogue Mexico, Harper's Bazar, Target, West Elm, Bloomingdales and William-Sonoma, just to name a few.

Amy was looking for a site that gave off a chic, elevated, stylish, fashion oriented vibe and had a very clean look overall.

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Squarespace Paige Brunton Squarespace Paige Brunton

How to sell a product one time & subscription-style through your Squarespace website

So you've got something to sell, and would like to give your customers both the option to purchase it one time, or recurring subscription style on your Squaresapce site?

Can do friend!

I'm going to walk you through exactly how this is set up. 

The Squarespace e-commerce system doesn't have the ability to make subscription-style recurring sales, but MoonClerk, a 3rd party integration that works with Squaresapce does, so that's what I'll be showing you how to use.

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Squarespace, Web Designer Business Paige Brunton Squarespace, Web Designer Business Paige Brunton

The 2 week website: how it works & why you’ll love it

Okay so before I even start on this post I need to give credit where credit is due.

The 2 week website was not my idea! (Though I do love it and am so darn happy I found out about it!)

The idea came from the fab Lauren Hooker who runs Elle & Company, or more specifically her husband Jake. Jake thought of the 2 week website, Lauren implemented it and then she shared it on her blog, advocating for others to considering switching to the 2 week process.

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Squarespace, Web Designer Business Paige Brunton Squarespace, Web Designer Business Paige Brunton

What's included in all-inclusive Squarespace web design packages?

When I get on the phone with potential clients for our initial consult call, a few common questions come up about just what is included in my packages.

95% of the time when a potential client asked if something was included my answer was ‘yes.’ 

As such, I started describing my packages as ‘all-inclusive.’ 

(Partially because my answer was almost always yes, and partially because I love vacations, and being reminded of them often).

So, as with all the client and reader questions I get, I blog about it!

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

B-School Review: What it’s like on the inside & how to make the most of it

So you’re thinking of joining B-School? I take it that you’re reading every B-School review online you can get your hands on? I hear yeh, that was me too.

Gal, I know. B-School is quite the business investment, so it can be a tough decision. 

To help you in your decision making I’ll be giving you an insider look at what going through B-School is like. (Because that’s what I really wanted to hear when I was considering enrolling!) 

B-School has 6 modules spaced over 8 weeks. I took notes at the end of every week to share with you in this post, to give you a feel for what each week looked like. I’ll also let you in on what was happening in the B-School Facebook group, as well as my personal business breakthroughs.

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

4 unique ways to make a big freaking deal of your new website launch

You got a new website - YAYYYY!

Virtual high five gal! Job very well done making the leap and going live with a fab new online home.

So, you spent all this time and money on your new website to make your business look legit, now you want to shout it from the rooftops? I hear yeh.

Here’s a few ideas on how to throw a virtual launch partay to let everyone know that your new website is live! 

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Squarespace, Web Designer Business Paige Brunton Squarespace, Web Designer Business Paige Brunton

How to become a Squarespace web designer interview

I just wrapped up such a fun interview with the one half of the Bucketlist Bombshells, Shay Orlena Brown.

(Is doing interviews like this one my real job? Apparently yes it is. I know, sometimes I'm surprised by it too.)

Together Shay & Cassie make up the Bucketlist Bombshells. The Bucketlist Bombshells is the online destination empowering and teaching millennial women how to build a successful online service-based business that gives them the freedom to travel the world and live creatively.

When I came across the Bucketlist Bombshells on Facebook my first thought was 'no way, is that a real thing?'

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

Why I don’t offer monthly retainers and what I do instead

Many website designers will polish up your project, get you launched and then offer the option to stick with them on what’s called a monthly retainer.

Monthly retainers have their pros and cons. 

Pro, you have the peace of mind that if your website decides to throw and temper tantrum one day and bring your online business crashing down, you’ve got someone on hand who’s job it is to fix it.

Con, designers and developers don’t come cheap, so paying $100 or more a month for a monthly retainer with a designer/developer can become a pricey business expense.

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

6 things you must have before you can charge premium prices

Charging premium prices is every business owners dream.

To charge crème de la crème prices however, there’s a few hurdles we need to get past first.

A few of these I can easily point you in the direction of resources and systems you can set up to prep for charging premium pricing (and I will!). A couple however will be bits you have to look internally for, and truly understand your industry to successfully complete.

I'll also share with you one commonly accepted thing people believe is necessary to charge premium prices, that really isn't required as most of us believe.

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

How a website that works will save you time in your business

All entrepreneurs lust after a stunning new website, a site oh-so modern and clean that their visitors will love.

Of course, it is a dream for many entrepreneurs to team up with a web pro to bring their site vision to life. But, a custom-made website is big investment, and sometimes seen more as a ‘would be nice’ investment, rather than a must-have investment.

But what if I told you, a new website would save you time?

Ah yes, now your interested, aren’t you? 

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

Enlightening Souls Website Design

A fellow B-Schooler, Peyton, got in touch because she needed some fancy new functionality on her Squarespace site. Peyton had already built out a number of the site pages herself, and did a truly wonderful DIY job!

She was getting caught up on how exactly to sell her debut product, Soul Power Nutrient Boost For Women, both through her Squarespace e-commerce online store, and also sell it subscription-style monthly. Peyton also asked for a little site spruce up; for me to use my design eye to tweak the work she had started.

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Web Designer Business Paige Brunton Web Designer Business Paige Brunton

What to expect when you hire a website designer

So you’re about to enter unchartered territory in the field of hiring a web pro?

First, congrats! 

This is a major investment in your business, and a real turning point for a lot of businesses and entrepreneurs. You will no longer be the newbie, DIY entrepreneur. Getting your business set up to look legit online is an exciting move forward for every business.

Figuring out how the heck to set up your online presence is no easy task, thankfully a web designer can make the whole process a lot easier and more enjoyable for you. So you can get back to other important things … like you know, running your business, which Imma bet is, you know, a full-time job in itself. 

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Pub quiz!

45 seconds

Which client-finding method matches your personality type?


*Whilst this isn’t a pub quiz, so there’s no jovial renditions of ‘We Are The Champions’ afterwards; with this marketing quiz you do go home with the exact client-finding method which you’ll—dare I say it— enjoy! Worth 45 sec guaranteed!

Curious? Take The Quiz ➛
A woman with red hair in a floral dress holding a glass of champagne and smiling.

ON the HOUSE

Row of wooden chairs with woven cane seats positioned along a dark marble and woodcounter at a cafe or restaurant.
Empty wooden table and two black chairs in a softly lit room with a large indoor plant and a window reflecting light.
A woman in a light-colored dress holding a champagne glass filled with sparkling wine, with a bouquet of white flowers in a green bottle in the background.
A person in a white dress spinning or twirling inside a room with wooden floors and wood-paneled walls, captured with motion blur.

Like the perfectly brewed Italian espresso, these resources are petit but powerful.

Close-up of hands opening a wine bottle with a corkscrew.
A woman with red hair looking at her reflection in a mirror on a vanity table, holding a cocktail glass, with floral curtains and wood-paneled walls in the background.
Inside a classic car with a wooden steering wheel, beige interior, gear shift, and two champagne glasses next to a bottle of champagne on the seat.

Outline drawing of a two-story house with a wraparound porch, shutters on the windows, and bushes in the front yard.

Expertly curated complimentary resources—yours to enjoy, on the house!


01:

Web Designer Client Process Template


02:

Start your Squarespace Website workbook


03:

MARKETING STRATEGY ANALYzER


Craving more? The next course of courtesy gifts is coming up!



Keep in touch? I’d be pleased!

Paige’s Post

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Sarah said it best…

“Your emails are like Christmas morning every time I open my inbox!”

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xx