A wall decorated with nine photographs, including water scenes, a close-up of shells, a white leaves, a carnival ride, and a cafe with outdoor seating, all taped to a blue wall.
A woman with red hair smiling while holding a large bouquet of light blue hydrangeas, outdoors in front of a brick building.

Live Launch Calendar

Use this calendar example to help you understand

✓ How early before your open cart period to start sending launch emails (and how many emails you really need to send to bring in the sales you're dreaming of) 🤷‍♀️

✓ When to host your live pre-launch experience for your audience to get them ready to hit that 'buy now' button (whether that's through a challenge, a bootcamp, a 3 day masterclass, etc!) 🎉

✓ When to open cart and how long to leave it open (plus, when to move from early bird pricing to regular pricing to make the most of FOMO during your launch) ⏱️

✓ When to introduce time-sensitive bonuses (to get fence sitters off the fence for good!) 🚀

My Live Launch Calendar is for you if…

… you've struggling to know how and when to build hype around your course launches, I hope you'll enjoy a little peek behind the scenes at the process I've used to successfully launch my own courses again and again! 💪

Cover page for a live launch calendar featuring a woman sitting at a table with a laptop, titled 'Live Launch Calendar' by Paige Brunton, with two additional pages of planning documents behind it.