You’re on your way!!
→ Since you took the time to take the quiz (which I love), I know that you have an amazing idea and that you want to share your knowledge with the world!
→ I know you've been working hard behind the scenes creating an awesome course, but I don’t believe right now is the time for you to be expecting to have a six figure launch... YET.
→ Keyword being YET!
Scroll on down for how you can get yourself to that six figure course launch pronto!
While it may not be the time just yet, I wanted to mention a very specific area you can be placing your focus over the next couple months to set yourself up to be a knock-out success in the future when you are ready to launch that course!
The most common reason I’ve found for my audience not quite being ready for the more advanced levels of business education on course launching is this:
They need to spend some more time building their email list!
One of the most important factors of launch success is audience size - specifically email list size!
Entrepreneurs can have the most amazing course with the most beautiful content that they’ve poured their heart and soul (and blood and tears) into, plus 1:1 client experience out the wazoo, but if their email list only has 100 people on it, they will not be able to hit those $1,000, $10,000, and definitely $100,000+ launches of their dreams.
Email list size is the most common reason entrepreneurs are not ready to launch their online course successfully - YET!
The good news? This isn’t a “you have an inherent gift or talent or not” situation, anyone can build an email list with a little work! Because honestly, the greatest course and launch plan with every hack and secret trick I’ve tested and learned over the years won’t do anything if it’s presented to an empty room.
In order for me to help an entrepreneur build and successfully launch a course, they need to bring an email list to the table.
I have full faith that with just a bit more work on the email list building front, you’ll be raring and ready to take on the online course world by storm!
The other good news?
You don’t need to go that bit alone, I can help!
Enter the Content + List Academy! A plug-and-play system for upping your traffic and growing your email list so you’ll be positioned to successfully scale your businesses impact & income!
If you have dreams of building the audience & authority necessary to scale your business, take this course. It’s all laid out for you! Everythinggg you need to know about creating content that builds your email list is inside! (PS I put together a special offer and discount, just for you because you took the quiz! Keep scrolling for the details!)
A 1h limited time offer just for you……
A SPECIAL $200 DISCOUNT + $1075 worth of fast action bonuses on
THE CONTENT + LIST ACADEMY COURSE
(But only when you enroll within 1 hour!)
THE exact course that will help you build the assets (A.K.A the email list) you need to successfully launch your course in the future!!
Stop shouting at & selling to an empty room.
Grow your business with an audience that’s just waiting for your next offer!
Imagine…
You finally crack the code on growth!
Your audience has been hanging off your every word for months and can’t wait to purchase that new one-to-many style product or program you’re launching!
The Content + List Academy is the exact, proven plan that’s skyrocketed my business growth in the past few years.
If you have that gut feeling “I really should be creating content” then breathe a sigh of relief because this is as done-for-you a content creation & list building system as it gets. (Which will grow your business like a grapevine!)
If the lack of audience has been stalling your business growth…
Good News:
The Content + List Academy course
has you fully covered.
Formerly “The Scale with Content Strategy”
Hey, friend!
Quick question for you
How much has your lack of audience and authority been holding you back?
“Oh, I’d love to build a waitlist for my services and launch a passive product one day… but no one knows me online to be honest.”
Take just 1 minute and think about the people YOU follow online and trust. Are they creating content? Yep? Thought so. I mean if they’re not creating content, why else would you follow them?
Here’s the thing.
Google loves content. (“Well hello improved SEO rankings!”) Your audience loves content. (“I am obsessed with *insert your name here’s* posts! They’re so helpful!”) Which means that with time, your bank account will love content too. (“Ahhh, dolla’ dolla’ bills, I’ve been waiting for you.”)
If only you could find the magic answer to light a fire under your own butt, get over imposter syndrome, and actually get STARTED creating content and building an email list already!
So tell me, are you ready to get serious with your marketing and growth plans?
The truth is…
A few years ago I was the one with no audience, no content, and no email list.
I was also in a bit of a pickle. I moved abroad to Germany and didn’t speak German. But bills still needed to be paid so I needed a business that made money online.
I figured I’d try landing web design clients. Problem was all the advice on finding clients entailed building relationships and networking locally or chatting people up at coffee shops.
Successful designers would happily report “I went to some Rising Tide society meetings in my town, got a couple clients, and since then it’s just been referrals.”
Meanwhile, I was sitting there bitterly thinking “Cool beans for you Stacey, but without speaking German, I CAN’T just go chat people up at a conference or cafe.”
Marketing online seemed like my only hope. I looked around at my future blogger competition and it seemed stiff, but I didn’t have another option so I got started.
Good news.
It turned out better than my wildest dreams!
I SEO’ed my way to #1 in Google for my chosen keywords,
gained millions of blog readers,
thousands of email subscribers,
and OVER $1 MILLION IN SALES later…
I can confidently tell you that
Content Creation & Audience List Building Works!
(like wildfire!)
That’s the kind of results past
Content + List Academy students have!
“Before SCS I was religiously reading Paige’s blog and tried to emulate it for my industry, but it just wasn’t working both my site traffic and email list weren’t growing how I hoped from me doing it on my own. Knowing what I do now and looking back, I had no clue what I was doing and the essential strategy I was missing.
Once I took the course I understood exactly what needed to change, and within months my blog traffic increased 98% and my list more than doubled! I had had multiple past failed launches but now
I’ve done two $10k launches with a 530 person email list!
Now I’m looking forward to working less on 1:1 services which are draining me and leaves me with no creativity for my own work, continuing to build my list through my blog per Paige’s guidance and launching more courses in the future!”
THE CONTENT + LIST ACADEMY
learn to build an email list of buyers
A plug-and-play system for upping your traffic and growing your email list so you’ll be positioned to successfully scale your businesses impact & income!
Including…
All the swipe files, done-for-you resources and templates that you’ll need to assemble your own business growth machine with the fuel of the internet content marketing & an email list!
DOORS ARE OPEN!
★ ★ ★ ★ ★
100% STUDENTS WOULD RECOMMEND THIS COURSE
THIS IS WHAT’S POSSIBLE FOR YOU TOO
★ ★ ★ ★ ★
“I blogged specifically and was able to increase my traffic from an average of 900 monthly visitors (before I took the course) to an average of 5,000 monthly visitors within less than a year.”
EMILY AGAN
★ ★ ★ ★ ★
“From Feb 1 to Apr 28 I posted 10 new blogs my traffic increased from 71 visits in March to over 400 in June.”
BRENDA THORPE
★ ★ ★ ★ ★
“By focusing on value-driven content creation as means of amplifying business value, I was able to […] more than double my monthly income.”
KACEY MUSICK
★ ★ ★ ★ ★
“I currently reached my first goal of 2k a month actually after completing the course.”
SYLVANA TIMMER
Subscribers have said my newsletters:
“ARE LIKE CHRISTMAS MORNING IN MY INBOX”
Readers say:
“I FEEL LIKE I SHOUDL GIVE YOU A DONATION FOR HOW MUCH I LEARNED THROUGH YOUR BLOG!”
And I can’t count the number of times someone has said:
“I KNOW THIS IS WEIRD AND YOU DON’T KNOW ME, BUT I FEEL LIKE I KNOW YOU.”
With 8+ hours of video lessons and lifetime access:
You can binge it in a weekend or savor each module and revisit it again and again... and again.
BEFORE
THE CONTENT + LIST ACADEMY
→ You launched a passive-style product or program and heard crickets… or you’ve heard of others having that happen and are determined not to join their ranks. You know deep down an audience will be key to growing your business.
→ You’re terrified of getting the consistent content ball rolling, then not being able to keep it up, and bombing in front of an audience.
→ You have a list of content ideas, but consistently published pieces? Nah.
→ Every opt-in gift idea you think up feels not good enough.
→ You worry that once you get people on your list, you need to keep them warm and send knock-their-socks off emails. But everything you think of feels uninteresting and has been done before.
→ You’re wondering “How do I balance selling with free content? How often can I talk about my paid offers without annoying people?”
→ You’re afraid of spending a ton of time creating content and still having tumble-weeds blow through your site.
AFTER THE CONTENT + LIST ACADEMY
→ You’ve been mentioning your services in emails here and there and now a waitlist is forming.
→ You have your sights on creating more scaleable offerings like templates or courses or group programs and your audience size is well on the way to making the launch of your new offer a sold-out success!
→ You have content scheduled AHEAD of time and when sh*t does hit the fan and you don’t have time to write, you have a 5 second-hack for publishing regardless.
→ A subscriber replies “I found you last month while Googling and it’s safe to say I binged your blog, it’s a gold mine! Thank you so much for all your help! Can’t wait for that program you mentioned to open, I’ll be first in line!”
→ You’ve got repurposing content down, meaning you get the most mileage out of your hard work, effortlessly sharing on all the different platforms!
→ Imposter syndrome and fear of putting yourself out there are a thing of the past! Now people look to YOU as the expert!
NEVER AGAIN
Be lost for ideas, wrestle with imposter syndrome before posting, question if your content is “interesting enough” or have a mild panic attack when you realize “I need to post today but I don’t have time!”
Go from running in circles to a confident content creator, with a list of highly interested potential customers. That list means you have something you own!
Never again worry about having a social platform shut down your account or get blocked from a following you spent years building.
Just imagine what you could do when you have both
an audience & authority:
SELL TEMPLATES
TEACH COURSES
START A WAITLIST FOR YOUR SERVICES
FILL WORKSHOPS & COACHING SPOTS WITH EASE
EXPAND YOUR BUSINESS FROM 1:1 TO ONE-TO-MANY PROGRAMS
STOP SELLING YOUR TIME AND START SELLING PRODUCTS
REMAIN CALM WHEN OTHERS FREAK ABOUT AN ALGORITHM CHANGE
TAKE A PROPER VACATION AND SAY TO YOUR HUBBY “IT’S ON ME!”
Inside the course you’ll learn…
✓ To get out of your own way, push past fear & start creating content already!
✓ 10 fool-proof strategies for thinking up new content ideas now and years down the road
✓ How to write content that both ranks in Google & interests your potential clients & customers
✓ The key elements of GREAT content which result in sales & opt-ins
✓ How to stay consistent (from someone who has mastered consistent content for literally years!)
✓ How to create an opt-in gift your audience wants so badly, they can’t type their email address in fast enough
✓ My lazy-but-efficient strategies for keeping your list warm & eager for your next email
✓ How to turn email subscribers into sales
✓ Plus so much more!
Basically, I’ll hold your hand and walk you through how I’ve mastered this and show you exactly how my strategies can be applied to your own business, no matter the industry!
Plus, I don’t know about you, but I like time off from work. I might produce content consistently, but I’m not chained to my laptop. Far from it! I’ll show you how to master consistent content & list building, without becoming a slave to your business.
Let’s get into the details
Here’s What You’ll Find Inside The Content + List Academy’s
Seven Core Modules
Total course value: $4,000
CONTENT FOUNDATIONS
Module One
Define both who you’re talking to and how to talk to them so once you start, you’ll be attracting the RIGHT people to your site
Understand the big picture strategy of how content creation & list building actually turns into revenue.
Join me for a case study as I dissect just 1 email that generated $24,000 in sales IN. A. DAY. and explain how the strategy can work for you too
CONTENT PREP
Module Two
Together we’ll get you over the #1 problem that will derail your dreams before you even start, the FEAR of creating content and putting yourself out there
Determine the right content format & platforms to start with (and when to add in new ones)
My exact idea generation strategies which has resulted in an overflowing cup of ideas for the past 5 years
200 done-for-you content ideas (yes, really!)
How to make an editorial calendar that keeps you ahead of schedule!
CONTENT CREATION
Module Three
A complete guide to creating quality content as well as easy strategies to start with and advanced ones for when you’re ready down the road
The workflow to actually create a darn post, from idea to outlining to writing to preparing & publishing
My hacks for getting myself to write, no matter what the situation or how not into it I feel
Picking the right frequency for you and my publishing secrets which has resulted in a near-perfect consistency record
Quickstart tools & resources (more on those below!)
SEO FOR CONTENT CREATION
Module Four
A behind-the-scenes look at my content creation strategy, what that resulted in for my SEO & ultimately my business
How to get to the 2,000 word goal line every time, so your post actually has a chance to hit page 1 in Google!
Done-for-you content SEO checklist including where to put your keywords, and all the content-related SEO best practices
EMAIL PREP
Module Five
What you actually want to look for in an email marketing software so you don’t need to switch down the road
My top recommendation for an email marketing software that isn’t a complete pain-in-the-🍑 to use!
Picking the RIGHT opt-in gift idea, plus what format to make it in for optimal subscribes!
The money-leak most opt-in gifts have and how to fix it
The perfect opt-in gift outline
4 done-for-you opt-in gift templates, so design difficulties don’t hold you back from getting it out in the world!
How to setup the tech of delivering opt-in gifts and tweaks to make to your landing page for the best possible conversions
EMAIL CREATION
Module Six
Now you have a list, what to send, how often & how to balance selling with fabulous, free value
How to keep your list warm even if you have no product or program to sell yet
How to turn your list into $$$ in the bank
The subject line writing hacks that actually gets emails opened which took me years to learn
My 10 best-ever subject lines and how to repurpose them for your business
How to determine if your email list efforts are even working and evaluating email performance
Even more quick-start tools & resources (info on that below!)
STRATEGIES TO START
Module Seven
A step-by-step roadmap to getting going with content creation & list building, so you can turn off your brain and just follow the path
My “5-second emergency post solution” for when you don’t have time to write
What to realistically expect growth-wise and how to determine when you’re ready to sell a scaleable product or program
plus
COMPLETE CONTENT & EMAIL LIST KIT
Total KIT value: $2,000
Done-for-You Pinterest Graphics Templates
200 Plug-and-Play Content Ideas
Editorial Calendar Template
20 Page Fill-in-the-Blank Post Outline
Swipe-able Interview & Survey Questions
Ongoing Sales Email Outline Template
Subject-Line Writing Formula
The Step-by-Step Implementation Guide
Checklist Opt In Gift Template
Guide Opt In Gift Template
Workbook Opt In Gift Template
Webinar Opt In Gift Template
This isn’t just a course where you learn and then are on your own to implement. The done-for-you resources included in the kit are a turnkey solution so you can cut the analysis paralysis and start churning out content & emails like a well-oiled machine!
These templates, outlines & formulas were designed to help you from start to finish with every aspect of the creation process! Think of the kit as hitting the easy button!
This kit is as close as you’ll come to having your content & emails write themselves!
plus
THE GUEST EXPERT INTERVIEWS
Total bonuses value: $3,000
Repurposing content to Instagram
With guest expert Alex Beadon
Instagram Queen Alex Beadon walks us through her process for repurposing a main piece of content (blog, podcast, video) onto Instagram, so you can swipe her exact game plan! She shares the lesser-known strategies for getting the most mileage possible out of every piece of content you repurpose, best practices for getting the greatest possible reach and how Instagram can be used to grow your email list! Plus you’ll also get the Repurposing Plan Spreadsheet to organize all those future posts!
Alex Beadon is a Launch Strategist who helps online course creators and membership site owners have their first six-figure launch. She is the creator of “Together We Launch”, and has a YouTube channel documenting her journey as an online business owner.
Legality of Blogging & Opt-Ins
With guest expert attorney Paige Hulse
Ever wondered “can I use that photo in my post?” or “do I need a disclaimer on my website if I’m giving advice on a blog?” or “how do I stop someone from copying my entire opt-in gift and sharing it as their own?” our guest expert attorney Paige Hulse has you covered! We discuss all the important legal considerations you need to think about when it comes to creating content and utilizing opt-in gifts in your business, all legally and above the board!
Paige Hulse is an attorney and entrepreneur in Tulsa, Oklahoma. After working as a contract litigator at a traditional law firm, she started her own firm, Paige Hulse Law, and the Creative Law Shop® in 2017. The Creative Law Shop® now offers nearly 80 contracts written specifically for wedding professionals.
Keyword Research & Writing SEO-Rich Posts
With guest expert Charlotte O’Hara
Have you been running in circles trying to find keywords that you actually have a fighting chance to rank for? Or you feel like you’re checking all the boxes on SEO but you’re still not ranking? Or maybe you’re at a loss about how one practically goes about building backlinks? In this training Charlotte spills the beans on easy, practical yet little-heard-of strategies you can use up your SEO and begin ranking for searches in your chosen industry (without dropping $200/month on a keyword research tool!)
Charlotte O'Hara is a web designer/developer, Squarespace SEO expert, product maker, and online educator. Her goal is to show her community that anyone can build and grow an amazing website that supports their business online, no matter what kind of technical knowledge or design background they have!
Getting Started with Podcasting
With guest expert Anna Parker-Naples
Anna-Parker Naples will give you a crash course in podcasting, what equipment you need, how uploading the show to Apple Podcasts, Spotify, etc. works and specific strategies to increase your SEO with what you say on your show. She’s also gives a peek at the podcast launch strategies she uses with 1:1 clients which has resulted in her clients charting #1 in countries around the world and even a 6 figure book deal!
Anna Parker-Naples is British No.1 bestselling Author of Podcast with Impact and Get Visible, host of Top 1% Global podcast Entrepreneurs Get Visible & international award-winning Business Coach and Speaker. She helps entrepreneurs launch and produce brand exploding podcasts that generate leads.
Getting Started with YouTube
With guest expert Louise Henry
In this video Louise Henry will walk you through the steps you need to take in order to successfully launch a YouTube channel which drives growth in your business, what tech and equipment is needed, best practices for getting your videos shown in search, and exactly the workflow they use to manage the back-end processes of video production.
Louise Henry is an online entrepreneur and educator over at louisehenry.com. She's on a mission to empower entrepreneurs to confidently own their online presence. She does this by sharing free tutorials on her YouTube channel and through her online courses, Uplevel with Asana, Website that Wows & Scale with Kartra. She loves seeing entrepreneurs bring their big ideas to life and believes that they shouldn’t be held back by the tech stuff!
Selling out Services via Email
With guest expert Ashlyn Carter
This bonus is so key because while yes the eventual goal of our email list is to sell scaleable products, it can VERY effectively be used to sell your services too. And that means less time on those relationship marketing tactics and more time for the zillion other things you have to do. You can literally sell out your services and build a waitlist for them with just a single email if you do it right! This priceless beauty of an interview has just been added to the course!
As an entrepreneur, international speaker, mentor, and marketer, Ashlyn Carter is the premier expert for copywriting for creative entrepreneurs. She's the founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives. 90+ 1:1 clients, 5,000+ students, and 7-figures in revenue later, she's pinpointed what it is that helps lock in half-a-million dollar launches for digital marketing campaigns.
LET’S SUM IT UP!
When you enroll today, the total value comes to…
7 Core Course Content Modules
Including: Content Foundations, Content Prep, Content Creation, SEO for Content Creation, Email Prep, Email Creation & Strategies to Start
VALUE
$4,000
Complete Content & Email List Kit
Including: Pinterest Graphic Templates, 200+ Content Ideas, Editorial Calendar Template, Blog Post Outlines, Interview & Survey Questions, Sales Email Outline, Subject-Line Writing Formula, Implementation Guide, Webinar Opt-in Gift Slides Template, Checklist Opt-in Gift Template, Workbook Opt-in Gift Template & Guide Opt-in Gift Template
VALUE
$2,000
Guest Expert INTERVIEWS
Repurposing Content to Instagram with Alex Beadon, Legality of Blogging & Opt-Ins with Paige Hulse, Keyword Research & Writing SEO-Rich Posts with Charlotte O’Hara, Getting Started with Podcasting with Anna Parker-Naples, Getting Started with YouTube with Louise Henry, Selling out Services via Email with Ashlyn Carter
VALUE
$3,000
TOTAL VALUE $9,000
Total Investment Today Only:
$1,497 $1,297
FAST ACTION BONUSES
For all who enroll durimg the 1h special offer
TOTAL FAST ACTION BONUSES VALUE: $1,075
Secrets to Gaining Millions & Millions of Readers!
With guest expert Holly Becker
Why is it exactly that some blogs take off and others don’t? What are the successful bloggers doing differently that grows their readership so drastically? Guest expert Holly Becker will share with you the strategies she’s used that’s led to millions upon millions of readers coming back to her blog again and again! Holly’s massive blog following led to 4 best-selling book deals, her own print magazine and speaking on stages across Europe, all stemming from her uber-popular blog!
Finding Your Voice & Writing Copy People Want to Read
With guest expert Kaitlyn Parker
If you’re feeling a little shy about writing and putting your content out there, or have been struggling for ages to truly figure out how to sound authentically like yourself online, Kaitlyn will help you overcome these challenges, both with mindset work and with practical copywriting tips.
Outsourcing Content Creation
As your content begins to take off and your business skyrockets along with it, it’ll be time to get some help with content creation. From starting with handing off repeatable bits to a Virtual Assistant to eventually fully, 100% handing content creation off to a trusted team member (yes, it is really possible!), I’ll show you the processes & systems that makes this work. (And where to find this magical content creation help unicorn!)
BEST QUARTER YET MINI TRAINING & EDITORIAL CALENDAR TEMPLATE
Reflecting, thinking & correcting is one of the most important tasks you have as the head of your business. I realized after a while I was making the same mistakes again and again, quarter after quarter or I set a goal and then worked on completely unrelated projects and didn't actually do work which aligned with my goals. This mini training will share all the questions you need to ask yourself to stay on track and together with the editorial calendar as a one-stop-content shop you’ll be able achieve your best quarter yet!
Content Creation Predictions in an AI World
As humans we're naturally afraid of change. It can be highly confusing & challenging to emotionally handle new shifts. So first, be kind to yourself. Accept that we're all going through a large change in the world and that will feel uncomfortable, but you're far from alone. I've been thinking about how AI will change our world, plus how I'm thinking about it and adapting my business to it, and I want to share those thoughts and insights with you in this Content Creation Predictions in an AI world bonus.
FREE FAST ACTION BONUSES
Curious which option is right for you?
Connect with our team at hello@paigebrunton.com.
We’d be more than happy to point you down the best path for you.
Or, allow us to save you the email... keep on scrolling to get the FAQs!
YOUR INSTRUCTOR
MEET PAIGE
Hi there!
If we haven’t officially met yet, I’m Paige Brunton. I’m most known online for being the OG Squarespace educator, having helped thousands of students worldwide learn how to create completely custom Squarespace websites and from there, build successful web design businesses!
So why am I launching a course on content creation and list building if I’m the “Squarespace Queen”?
Because content & list building is HOW I built my business!
After 5 years of consistent content creation, I’ve moved from selling my hours for dollars doing custom web design services to a completely scaleable, product-based, passive income-style business.
And I know I’m not the only one who dreams of having a business that can truly run itself, giving you the space and freedom to spend quality time with family or finally take a proper vacation. (Send me a photo from the beach will you?!)
My audience has been known to set their watch by my blog because I have a near-perfect consistency record. (Even with month-long vacations, laptop failures, and general life & business craziness happening along the way!)
My more than 500 in-depth, blogs, videos, and podcasts have helped over 2 million people online and has been the backbone of my business.
Content creation has led to me ranking #1 for countless searches in Google, reliably building my email list and resulting in making my courses the most popular in the Squarespace world.
Now with over $1 million in passive products sales later all resulting from a killer content & list-building strategy, I’d love to show you how it’s done!
Although I’m serious about your success with content creation and audience building, I’ve been told I have a relaxed demeanor and easy to follow teaching style. There’s no need to be stressed, intimidated, or psych yourself out because I’ll be there with you every step of the way.
I can’t wait to see what you create! Cheers,
Paige
WHAT STUDENTS SAY
TIFFANY GRIMES
“I was blogging and nobody was coming to it, and then I took Paige’s course and I realized that my blogs were way too short, and didn't have any SEO at all!
And so I literally used templates from the course and I don’t know what the numbers are exactly but I HAD AN OVER 100% INCREASE IN TRAFFIC TO MY BLOG! ”
With Paige’s course you have direction and can just get on and do it. And it works!
EMILY AGAN
“I knew that content creation was a solid way to grow my business, but I didn't have the time, or energy (with a 1-year-old at home) to figure it all out.
But Paige lays out a total roadmap for you so you don't spend countless days/hours trying to think up the best plan of action, you just have to do it, and you'll see your business grow!”
MICHELLE PONTVERT
“My email list has tripled in size since I joined the course, and I’ve had so many more people engaging with my content, buying my products and asking to work with me!
The course was really thorough, organised and not overwhelming. I also loved the workbooks and extra resources to get stuck in with our content right away!
I now have more and more traffic coming to my site and make regular sales from people finding me through search!”
BUT HOW DOES CONTENT & LIST BUILDING TURN INTO REVENUE IN MY BUSINESS?
It’s logical & simple. Here’s how it works.
STEP ONE
Attract via quality, consistent content
When you do, people interested in your topic find your content via search and you’ll knock your new audience’s socks off with how darn helpful you are! And the more you publish, the more you build your SEO and the more people come to your site!
STEP TWO
Get audience on email list
From there you create a must-have freebie and make mention of it alllll throughout your fabulous free content. Your audience gives you their email, and you give them your freebie in return.
STEP THREE
Serve & sell via email
Next you build a relationship & brand awareness via helpful emails full of your fabulous content. You stay top of mind and keep your list warm. Then make mention of & invite them to buy your paid products or services. THEN money walks itself right into your bank account! Magic!
Online marketing so often feels like this super technical, expensive, algorithm-hacking, ad-spending, overwhelming black magic.
BUT HONESTLY, ONLINE MARKETING REALLY CAN BE SIMPLE.
And YOU can do it yourself, no pricey marketing agency monthly retainer fee needed!
Here’s the thing I want you to know:
You don’t NEED ads or social media.
Sure, if you want to, ads and social media have their place. Social is a fabulous relationship builder. And ads mean you can get your message out NOW. Both of these strategies are massively valuable.
But maybe you’re in a similar position to me.
When I started my business I did NOT have $20k to go drop on Facebook ads and pray I’d get a return.
I was also adamant that I did NOT want to build the foundation of my business on rented-social-media-land.
I wasn’t going to spend years building a following on a social platform that had the potential to be blocked, reach destroyed with algorithm changes, or just loose popularity.
I wanted to build something that I would own, not something Mark Zuckerberg could take from me tomorrow.
Let me ask you this.
If your ideal customer Jessica follows you on Instagram, and suddenly Instagram shuts down your account… how would you get in touch with Jessica? Do you have another method of communication that you own? That you make the rules on?
Your email list is yours.
Take it from one email platform to the next, download a spreadsheet of the addresses, hell, even print it out old-school style and store those emails in a binder on your shelf.
Having direct access to your people is genuinely priceless.
Let me be clear …
I’m not saying shut down your Instagram or that ads are awful.
Social has it’s own inherent value and allows you to build a super personal relationship with your audience, but please for your own sake, don’t let it be your only means of reaching your people and the home base of your business.
And ads are a great way to add fuel to the fire when you have the money to invest.
But even ads managers will tell you NOT to start trying to sell your stuff to a cold audience via ads. Prove your offering organically first (meaning to your own audience that you’ve built up), THEN you can be successful with ads.
I was selling multiple 6 figures of courses a year to my audience which I had built up via my blog & email list, wayyy before I ever dropped a penny on ads.
And if I were to do it again, I’d hand-on-my-heart do it the exact. same. way!
But why content & list building?
I could write a novel or 3 with reasons why I’m all in on the content creation & list building train
but I’ll give you the quick version:
→ Content builds the know-like-trust factor unlike anything else! (Just think of who YOU follow online!)
→ It’s the BEST way to establish yourself as an expert in your industry. You don’t need fancy certifications when you have proven your salt & genius via quality content.
→ You can schedule it. Meaning you can take a vacation or sabbatical or maternity leave and your audience is none the wiser you’re actually off!
→ It’s a one-to-many marketing method, meaning you reach ALL the people!
→ You OWN your list. Take it with you from one platform to the next, that thing is yours!
→ Ad price increases and algorithm changes will have NO impact on your business. While everyone else FREAKS over the latest change, you’ll stay chill as a cucumber.
→ It’s the least salesy marketing method out there. With content, you’re genuinely helping people for FREE! And if they want to buy your paid thing too, fab!
→ Search engines like Google, Pinterest & YouTube will freaking love you and your SEO rank will build with it.
→ You can batch create it when you please! Meaning no more having to show up online on the days you feel drained.
→ Your content keeps you top of mind and builds brand awareness!
BUT DOES EMAIL REALLY CONVERT TO SALES?
Here’s the facts:
Data & Marketing Association
"When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.”
Campaign Monitor
“Email marketing drives more conversions than any other marketing channel, including search and social.”
The American Genius
“4.24% of visitors from email marketing buy something compared to only 2.49% of visitors from search engines and 0.59% from social media”
McKinsey & Company
“The average order value of an email is at least three times higher than that of social media.”
Campaign Monitor
“Email marketing generates $44 for every $1 spent.”
“Okay, okay, sounds great and all, but is it for ME?”
LET’S HELP YOU FIND THAT OUT...
I certainly don’t want just anyone to join The Content + List Academy. But I do stand behind the wide-range of entrepreneurs and business owners that the course is most definitely right for.
THIS COURSE IS PERFECT FOR YOU IF:
✓ You don’t want a 101 or even a 201 course, you’ve been in the business game for a while now and you’re looking to GROW!
✓ You have dreams of serving more people, scaling your business and doing what you do, just for a BIGGER audience
✓ You’re selling services and would love to build a waitlist for those now AND move into selling products or group programs in the future
✓ You know deep down that social media is not a reliable home base to build your business upon
✓ You are willing to play the long-game and work at content creation & list building now so you can take your foot off the work-grind-gas later
✓ You have more time than money at this point in your business so taking the content route is more wise than throwing thousands at ads
✓ You want to launch a digital product or group program and have it be a success story, not add it to the long-list of flops you’ve seen others have
✓ You’re terrified of handing thousands over to an ad platform and gambling with it because you’re clueless about how to run them correctly
✓ You know that the business owners YOU follow online are the ones creating valuable content and over time you’ve come to trust them completely
✓ You have dreams of being seen as the expert in your industry, being the one everyone else talks about “How DID they build their business so successfully!?”
Check? Great! Keep reading…
THIS COURSE IS NOT FOR YOU IF
✓ You’re brand new to business and are still trying to find clients and sell your services
✓ You are undecided on the industry that your business will be in and haven’t settled upon an ideal client just yet
✓ You are just interested in quick-fix strategies to get the next client and buck today and don’t want to spend the time building for the long-term
✓ You think that social media and ads are where it’s at, full stop.
✓ You are unwilling to allocate time to work on content creation & list building
If you’re ready to build your audience and authority and serve at scale, then you’re perfect for The Content + List Academy!
So often our negativity bias acts up making us terrified of “clogging up” someone’s inbox
and “spamming people with posts” which leads us to never create at all!
But what if I told you you should actually expect the exact opposite of that to happen?!
These are real replies I’ve gotten over the years from blog readers & email subscribers that are THRILLED when my new content graces their inbox. (And remember, this isn’t just possible for me, together in the course we’ll make this happen for you too!)
REAL READER RESPONSES
“This sounds amazing, but uhh…
What platform will you be teaching content creation on exactly?
In the course we’re starting by talking about the platform I believe gives you the BEST chance of success, blogging!
THEN we’ll talk about other formats (ie. video & podcast) and repurposing content to social media!
Why am I teaching it this way? Let me explain.
The KEY to content is consistency.
Every successful content creator will tell you that.
And what’s the FEAR most new content creators have? The UPKEEP and actually staying consistent!
How about we take a moment while I read your mind? Let me guess...
You’re afraid to even start creating content because you expect you’ll be all ambitious to begin, start growing a following, begin having eyes watching you, start having your audience expect a certain frequency, and have the pressure load on because you know once you start you’re never supposed to stop.
Then life happens, you get into the weeds, get in your own head, your laptop dies, cat needs to go to the hospital, a client has an “emergency”, or you just run out of ideas.
And you stop.
Then you’re too embarrassed to come crawling back to your audience like “Hi, it’s me again after … erm, 4 months.”
… Tell me, how accurate is my mind reading?
And because I’m determined to help you be successful, I need to tell you that your BEST CHANCE of being consistent is by starting with written format, AKA a blog.
I’ve personally created on all 3 content platforms, blog, podcast and video, and I can tell you …
I would have dropped that ball like it was hot had I gone all guns blaring into audio or video or all 3 at the beginning.
Producing audio and video takes more equipment, time, resources, and honestly, team.
Podcasting and YouTube have VALUE and are genuinely amazing for their own reasons (more on the pros and cons of each platform and when to add another is in the course!) but I can tell you, you’re a lot more likely to succeed starting with the simplest platform first, written format in a blog.
I’ve whipped up and published full blog posts in all kinds of weird situations; on a bus, in an airport, at 2 AM in bed, and while looking like a hot mess without having showered for 3 days.
Ladies, I’m sure you get me on this one.
How comfortable will you feel showing up on video with day 4 hair and no makeup? No bueno? Same.
You don’t need me to tell you that getting all dolled up takes time.
I spend a solid 2 hours before filming YouTube videos setting up my equipment, fighting with a microphone and lighting kit, finding AA batteries in my kitchens junk drawer, doing my hair and makeup, then hunting through my closet and the laundry room to pick out 5 clean dresses which aren’t wrinkled.
With podcasting I’ve had guests just not show up to our scheduled time and not be available for another month to talk again. I’ve also had to stop and start recording audio constantly because there’s construction next door and no way to know when they’ll start drilling again.
Producing video and audio is simply more time-intensive and challenging. I’m not saying it’s not worth it, it absolutely is, but it’s harder.
With a blog you have none of these problems.
You can write the thing from your phone in a pinch or use my 5-second-emergency-post-hack!
Give yourself the best chance of consistency by starting with the easiest content creation platform out there.
THEN once you grow, get into your own flow and maybe have a VA on hand, that’s a great time to wade into the more challenging-to-produce content platforms.
A blog is totally doable as a 1-person-show and with my proven strategies, you can be consistent too, no ball dropping included.
Plus, even when you create a podcast and video, you’re still going to want to produce it in written format, and having practice formatting and writing killer blogs will be key.
Why do you still need to write out the content of a video or podcast?
*Insider stat alert*
When I send my weekly email with a YouTube video, almost 50% of people STILL click the button to read the content on the blog instead of watching the video on YouTube.
Why? Because baby is sleeping or they’re on a train, or their AirPods died, or their work is a fun-killer and blocked YouTube on the company’s computers.
Not to mention, ranking in Google is kinda the whole point, and while Google is indeed getting pretty savvy these days, it’s still not able to understand a video or podcast like it can a written post.
How often have you seen a podcast episode alone with no show notes rank #1 in the search results?
… Never? Exactly.
Plus a major purpose of content creation is elevating your website’s Domain Authority & Google Rank. And when you just produce content on YouTube and don’t also have it on your site, you’re losing serious Google juice.
So why are we starting with written format, (ahem - blogging) in the course?
No.01
It’s your best chance to be consistent because it’s the easiest to produce.
No.02
Blog posts alone will rank in Google, a video or podcast without also having the written format too is much less likely to.
No.03
You can use my 5-second-emergency-post hack.
In the course, we’ll also discuss wading into the world of podcasting and YouTubing; when to do it, how to do it right, and the processes and best practices for it. But a piece of personal advice: Only start with those after you’ve nailed the easiest, written format, consistently.
If you’ve followed me for a while and think I even halfway know what I’m talking about, just trust me on this one, okay?
But what about social media?
Shouldn’t I be creating content on Instagram? And LinkedIn? And Clubhouse?
Killing it on social platforms is fabulous and something we’ll be discussing in the course too, but again, I want you ranking in Google, and that sick Instagram story you did last week is unfortunately not going to come up in the search results. Same goes for the great Clubhouse chat you had last week.
THAT’S WHY WE WANT TO FOCUS ON EVERGREEN CONTENT PLATFORM FIRST, THEN MOVE ONTO SOCIAL MEDIA
(What is evergreen content? It’s the stuff that lasts past 24 hours, and has a chance of actually getting into the search results!)
Plus, once you have that blog/podcast/YouTube going, you’ve literally already created your social content. It’s the ultimate 2 birds 1 stone.
It’s worth getting the most mileage possible out of every post you worked so hard to produce. That’s why in the course I teach repurposing your content from your primary format (blog/podcast/YouTube) onto social.
“But I don’t know if I have the time for this.”
I’ll be straight with you here, creating content & building an email list will indeed be work that takes time.
Granted, I have created every possible done-for-you resource inside this course to make the process as absolutely quick & efficient as possible.
From 200 done-for-you content ideas that may be applied to practically any business, to complete blog & email outlines, to Pinterest graphic and editorial calendar templates, to email subject line formulas, to plans on how to repurpose your content, to opt-in gift ideas & templates, to an actual get-started-guide, it literally doesn’t get faster and easier to create amazing content than this!
Yes, you still need to actually use the resources and write the content (with my guidance there to help you!), but I’ve made sure to provide a turnkey solution for every step along the way.
While this work takes time, my lord IT IS SO WORTH IT! Every December I do an annual review and recap both time & money well spent and time & money wasted.
Every year content creation & email list building has absolutely topped the list of ‘time well spent.’ And of course, seeing that it’s basically free to do, it’s also a very savvy move for the business owner trying to do their marketing on a budget.
When you follow any business owner who is even halfway successful online they’ll tell you how vital content creation & list building is. You’ve probably heard that “your most valuable business asset is your email list (after yourself of course!)” and honestly, it’s a fact.
When I send an email with an offer, the sales just roll in in the hours following.
Wouldn’t that be amazing to be able to just send 1 email to an audience that knows-likes-and-trusts you and have you’re remaining services slots filled or sell dozens of products?
This is what’s possible when you have an audience. Yes, it takes time to build but when you have it, it’s worth it’s weight in gold.
“But I feel like everything has already been written about”
If there’s a post ranking in the search results that’s a few years old, that’s a big time opportunity for you! People want the latest info, the steps or tutorials or guidance that’s working NOW, not what worked in 2017. So Google takes age of post into consideration when choosing what to display in the top results.
Meaning your new and improved post on a topic can indeed outrank the other articles on the same topic out there!You’re right, content creation has been around for a while so there’s plenty of content already out there. But that doesn’t mean you should just throw in the towel.
Google is always looking to provide searchers with the BEST result that is most helpful to them.
So that means if something has already been written, then it’s time for you to create an even BETTER piece of content on the topic!
How do you create a better piece of content?
Well, that my friend is inside this course!
Writing content that both Google and site visitors LOVE is a massive focus of this course. I’ve knocked competing blog posts out of position #1 plentyyy of times, and I’ll show you how it’s done!
Also, fun fact, you actually have an advantage over those articles already out there, because Google also loves fresh, recent content!
“I’m struggling to get started and actually sit down and write!”
Oh friend I have been there!
Believe me, I was not bouncing with excitement while creating every piece of content in the past few years, but I have developed some pretty fool-proof strategies over time that means I get it done, no matter what is happening in my life or how I’m feeling!
If you’re struggling because you don’t even know where to start, this course gives you exactly that answer! The entire course walks you through the content creation process and then I created the last module purely focused strategies to actually get yourself to START! That means getting over your excuses and mental blocks and fear and laziness and actually writing a darn post already!
I’ve gotten myself through this struggle many times, and when you join me in the course, I’ll help you get over it too!
“But what if I put in all this time & effort and still hear crickets?”
So many people I’ve spoken with are terrified of sinking all this time and effort into a strategy to just end up with no results.
But let me tell you something else, I have NEVER and I mean NEVER met someone who has followed a content strategy like mine and NOT seen results.
IF YOU IMPLEMENT IT, IT WORKS. BOTTOM LINE.
Yes, the growth rate of each person's blog & list is different, but there’s no hesitation in my mind that you’ll see positive growth.
Content creation isn’t just some questionable sorcery that may or may not work for you. It’s a marketing strategy firmly grounded in logic.
Think of it like this, billions of people are typing things into Google daily, looking for answers on everything from how to get a stain out of a white couch, to how to tie a bowtie to how to find a great freelancer to design a logo.
YOUR people are out there typing their problems and struggles and dreams into Google and what does Google show to answer their query? Content!
Business owners who are resistant to new marketing strategies often argue “But my people aren’t on Facebook” or “my people aren’t on TikTok” but you can be damn sure your people are absolutely on Google.
When you create content like I do, you’re going to create quality content that Google loves, you’re going to get traffic, you’re going to get subscribers and you’re going to grow your business.
Because Google is the world’s encyclopedia and your people are searching it for answers right now.
So don’t delay in getting started!
How many eyeballs are you missing out on every day you aren’t helping
your people via quality content?!
YOU SHOULD KNOW
This is your chance to enroll!
Unless you want to be stuck in the same shouting-into-an-empty-room situation months down the road, today is your day to get inside and start building your audience & authority.
So often I see business owners putting the cart before the horse, pouring hours into crafting their next program or creating their next product, but without THIS work on audience building done beforehand, they’re in for disappointing results.
It takes time to get the content creation and list building ball rolling, so if you have dreams to launch any new offer successfully in the next year, it’s HIGH time to start creating content!
WHAT STUDENTS SAY
★ ★ ★ ★ ★
“Paige's course are always fab. I am very picky about which online courses I invest in, but with Paige it's a no-brainer.”
LUCY O’REILLY
★ ★ ★ ★ ★
“Paige shares some great strategies for those times when consistency seems way too hard that help keep you going and motivated to pick back up”
MICHELLE PONTVERT
★ ★ ★ ★ ★
“My audience LOVES my e-mails. The response is beyond anything I ever expected!”
KATHY CHAURASIYA
★ ★ ★ ★ ★
“This course has set me up for offering a lower-tiered product that brings in more passive income.”
EMILY AGAN
★ ★ ★ ★ ★
“My value skyrocketed almost immediately by taking this course.”
KACEY MUSICK
There’s truly no better time to join!
You tell me, friend. Are ya in?
ANSWERING YOUR QUESTIONS
Down to the Very Last Detail
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It’s not :) It’s exactly the same course, we just renamed it!
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Right away! You can dive in front the moment you enroll, no waiting necessary.
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Year-round and for life! That includes all videos, workbooks, checklists, instructions, and resources. They’re not going anywhere! :)
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Truthfully, this part is up to you. You can choose to binge it in a weekend or progress through the course in about 4 weeks.
At that pace, I’d suggest setting aside 2-3 hours per week to watch the course videos and complete any associated assignments.
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First, you’ll want a solid internet connection. (If your connection at home runs at snail speed, take this as an opportunity to go swing by Starbs and indulge in one of their desserts-in-a-cup.)
You’ll also want a laptop or desktop computer when creating your content. Creating content on a tablet or phone does work, buttt it’s a bit more efficient with a proper computer.
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Need help with the course portal or having trouble accessing the course materials? Send that email on over!
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Yes! We have both a Guest Expert on Youtubing and on podcasting who will be sharing the getting started basics on both content formats!
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It’s no secret that I love Squarespace, but you can be on ANY website/blog platform to make use of this course, this is NOT a Squarespace-specific course. The only one thing I don’t want you to do? Publish your posts on Medium or another not-on-your-own-website platform. Why? Content is a key part of building your domain authority & SEO rank, and if your content is published somewhere other than your website, you’re throwing SEO juice out the window.
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USD
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Due to the digital nature of our programs, and the instant access to materials and bonuses, we are unable offer refunds. Our team is more than happy to answer any questions you have prior to enrolling! Just shoot us a note at hello@paigebrunton.com!
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You’ll need to purchase/have 3 things to successfully implement the course lessons.
1. A website with the ability to post blogs
2. An email marketing software subscription and
3. A laptop/desktop computer
(I’ll give you recommendations on email marketing software inside the course, and my favorite one has a FREE plan for when you’re just getting started! The website platform you use and computer makes almost no difference at all, so use whatever you have!)
Otherwise, there’s no other big investment needed, that’s the beauty of content creation! It’s just the genius from your mind being spilled onto a page. It’s an uberrrr effective marketing strategy that’s perfect for the business owner on a budget!
There are another few items that might come in handy which you can pay for such as SEO research software, legal templates (privacy policy, terms, and conditions), etc. Wherever possible, I'll point you to my fav places to get these items, some paid and some free. However, none of those things are mandatory to complete the course, It's all up to you!
