YOUR storytelling IS YOUR
SECRET WEAPON
You’re the Content Creator
For most business owners, creating content feels like a chore. But for you? It’s effortless. You turn complex ideas into clear, engaging content that makes people say, “Wow, she just gets it.”
YOU NATURALLY EDUCATE, INSPIRE AND CONNECT
And when you create valuable content, clients follow.
So how do you turn this natural gift of storytelling into a thriving, client-winning strategy?
Scroll down—I’m breaking it all down for you.
WHY content marketing WORKS
➛ It brings in highly qualified leads. When you create content on topics tied to your services, you attract exactly the kind of people who need what you offer.
➛ It boosts your authority. The more value you share, the more you build trust, credibility, and industry recognition.
➛ It helps your business get discovered. Google loves fresh content, meaning your SEO improves—and potential clients find you faster.
➛ It works 24/7. A great blog post, podcast episode, or YouTube video keeps working for you long after you hit publish.
PB Guarantee
WHY WE LOVE it?
Content creation isn’t just about posting—it’s about positioning yourself as the go-to expert and making it easy for clients to find you.
And when content creation comes naturally to you? You have one of the most powerful marketing strategies at your fingertips.
Step 1: Pick Your Platform
Content creation takes many forms—the key is choosing one that fits your strengths and schedule.
Podcasting – Great if you love talking and don’t mind audio editing.
YouTube – Ideal if video content excites you (but be ready for a bigger time investment).
Blogging – Perfect if you want the lowest barrier to entry—all you need is a laptop and an idea.
Not sure where to start? Blogging is often the easiest way to begin, and you can always repurpose written content into podcasts or videos later.
Step 2: Create Content That Attracts Your Dream Clients
The secret to high-impact content? Making it useful, searchable, and directly tied to what you offer.
Need content ideas? Start here:
Check your inbox & DMs. What do people frequently ask you? Answer those questions with content.
Join industry Facebook groups. See what people are struggling with—then create content that solves their problems.
Reverse-engineer viral topics. Look at the top-performing YouTube videos in your niche. If they’re getting traction, there’s demand—so create something even better.
Your content should naturally lead people to your services—which brings us to the final step.
Step 3: Turn Content into Clients
Great content attracts attention—but strategic content turns readers, listeners, and viewers into paying clients.
How to seamlessly link content to your services:
Mention what you do naturally. Example: If you’re a web designer, say, “When I build custom Squarespace sites for clients, one of the biggest mistakes I see is…”
End with a clear call to action. Example: “If you’re looking for a custom website that feels as strategic as it is stunning, check out my services—I’d love to work together!”
Make it easy to take the next step. Always link directly to your services page, booking calendar, or inquiry form.
Sure, many people will take your free info and move on—but for the right ones? You’ll be the exact solution they’ve been searching for.
Your Next Steps?
Start Creating & Let Your Content Work For You.
➛ Choose your platform.
➛ Create valuable, strategic content.
➛ Link it back to your services & book more clients.
And before you go—check out these resources to help you land more clients!