YOUR social presence IS YOUR
SECRET WEAPON
You’re the Social Media Marketer
For most business owners, showing up on social feels like a chore. But for you? It’s effortless. You create content that connects, engages, and builds real relationships. You show up where your ideal clients already are—and they take notice. And when you use your social presence strategically, clients come to you.
YOUR AUDIENCE SEES YOU, ENGAGES WITH YOU AND TRUSTS YOU
And when trust is build, clients follow.
So how do you turn this natural talent for showing up & connecting into a thirving, client-winning business?
Scroll down—I’m breaking it all down for you.
WHY social media WORKS
➛ It’s instant visibility. Unlike SEO or blogging, you don’t have to wait months to get traction—your ideal clients are already here.
➛ It builds trust & authority. Your audience sees you, hears from you, and gets to know you in real-time.
➛ It brings in highly qualified leads. People follow you because they’re interested in what you do.
➛ It’s social proof. Unlike podcasts or blogs where success is hard to measure, a strong follower count instantly elevates your credibility.
PB Guarantee
WHY WE LOVE it?
The more you show up, the more your audience connects with you—and the easier it is to turn engagement into sales.
Step 1: Pick Your Platform
Not all social platforms are created equal. Instead of trying to do it all, focus on one platform first, build momentum, and expand later.
How to choose the right platform:
Where does your audience spend time? TikTok skews younger, Instagram hits the middle, while Facebook and Twitter attract an older crowd.
What format works for your content? If your work is visual (like design), Instagram is a natural fit. If you love unscripted conversations, Clubhouse or Twitter might be a better play.
Once you’ve picked your platform, commit to showing up consistently.
Step 2: Build Your Audience With Intentional Content
A thriving social media presence doesn’t happen by accident—it happens through strategic consistency.
Here’s what works:
Post consistently. Set a goal to post daily—or at least several times per week. Batch content in advance so you’re not scrambling for ideas.
Pay attention to what performs. Become a student of your audience—track which posts get engagement and lean into those themes.
Engage & answer questions. Take a page from Studio McGee’s playbook—Shea built a multi-million-dollar brand by simply answering audience questions when other designers refused. Now she has a Netflix show.
The more helpful and engaging your content is, the more trust you build—and the more your audience will look to you as the expert.
Step 3: Turn Engagement Into Sales (Without Feeling Salesy).
Social media is about building relationships. And who do people buy from? People they know, like, and trust.
Here’s how to turn conversations into clients:
Post an open invitation. Ask your audience for questions related to your expertise.
Engage in the DMs. Track who responds, then start real conversations. Be genuinely helpful and offer valuable insights.
Make the offer. Once you’ve built the relationship, let them know how your services can help them go further.
Because when you consistently show up, engage with intention, and position yourself as the expert, clients will naturally follow.
Your Next Steps?
Use Social to Build & Convert
➛ Pick your platform & go all in.
➛ Show up consistently with valuable content.
➛ Engage, build trust, and turn followers into clients.
And before you go—check out these resources to help you land more clients!