Love dreaming up layouts and color palettes?

Here’s the THING …

Creativity alone won’t make

you a successful designer.

(Red’s cute on dresses & in Lana Del Rey songs,
not so much on your profits.)

Square Secrets Business™

is the only course teaching aspiring web designers to successfully assemble a lifestyle-first business,
from start to finish. 

It makes building a sought-after web design business
as easy as following a Hello Fresh recipe!

$1.5K DAYS | $20K PROJECTS | $30K MONTHS | $100K+ YEARS

There’s days where I get paid $16,000 in a day!

Lindsay DeLong
Founder, City Living Netwrok

I hit my first
10k month!

Ayesha Santos
Founder, Ayesha Santos Design co.

I booked out
for a year.

Charlotte Duckworth
Founder, Charlotte Duckworth Studio

I am earning an average of $760/Day!

Kelly Portelli
Founder, Potting Shed Online

BUT YOU HAVE QUESTIONS

➛ Will clients take me seriously if I didn’t go to design school?

➛ How long until I land my first client?

➛ Can I really just do web design without knowing branding, copy, or “advanced SEO” (by the way, what is that anyway)?

Quit hunting on social for the answers to your business-building conundrums, 
once and for all!

Build a business with the exact strategy
$30k/month designers used to get their start.

THE simplest way TO LAUNCH A SOUGHT-AFTER DESIGN STUDIO is here. 

The first real-world method
designed to help you

➛ Set up your business for profit (and still having a personal life)

➛ Market like a seasoned pro to amass a long line of client bookings

➛ Deliver a client experience so delightful, the referrals take care of themselves

Get access to 12 hours of video lessons, 6 modules, and a collection of ‘just-add-clients’ resources.

MODULE ONE

Business Foundations

NICHE, PORTFOLIO, PROCESS & PRICING

Even if you don't have a single portfolio piece, any clue how to properly price yourself or the faintest idea of the "right" niche, we’re starting from scratch—no experience needed.

IN THIS MODULE YOU’LL LEARN HOW TO


➛ Design a custom web design process that wows your clients and fits your lifestyle

➛ Create packages that align with your expertise and your clients’ needs

Price your services using an exact formula that factors in the value you provide and your income goals

➛ Pull together a portfolio that looks pro, even if you haven’t had a single client yet.

Including battle-tested lessons to attract premium, dreamy clients—no more months of, “Will this ever end?” projects.

In This Module You’ll Receive My Exact:

➛ 2 Week Client Process Template

➛ Pricing Calculator

MODULE TWO

Marketing For Web Designers

ULTIMATE CLIENT-FINDING GUIDE

What if you could spend just 4 hours discovering how to find clients—straight from 8 booked-out designers? In this module, you’ll learn client-finding strategies from successful guest experts who will walk you through their exact methods in in-depth interviews.

Forget “sell your soul on social” for marketing. There’s a better way to find clients.

Leave the cookie cutters for Christmas. I’m not prescribing a “one-size-fits-all” plan. I’ll show you a range of options and help you pick the one that feels like the perfect fit for you. No more running in circles—just clear, customizable strategies and blueprints to follow.

IN THIS MODULE YOU’LL LEARN HOW TO


Find clients this week (yes, really!)

Attract clients for years with strategies that snowball into long-term success

➛ Learn marketing blueprints that get designers (and their teams) fully booked

Book out months in advance with a few little-known tip

➛ Choose your perfect “match-made-in-heaven” client-finding method from 14 unique marketing strategies

You’ll get guidance from industry experts and access to my own client-finding systems—strategies that help designers just like you get fully booked without the stress of “always being online.”

In This Module You’ll Receive My Exact:

➛ Marketing Blueprints

➛ Pitch Scripts

Featuring Guest Experts

and the topics they’ll cover:


Kadie Smith
Drop Cap Design

Erica Hartwick
Big Cat Creative

Partnerships, Referrals & In-Person Networking

Blogging

Hayley Fedders
Studio Seaside

J.Nichole Smith
J.Nichole Smith

TikTok

Referrals & Networking

Shay Orlena Brown
Bucketlist Bombshells

Paige Brunton
Paige Brunton

Henry Purchase
SEOspace

Nesha Woolery
Nesha Woolery

SEO &
Freelancing Platforms

Instagram

Chaitra Radhakrishna
Pink Pot Studio

Katie Grazer
The Pinterest Studio

YouTube & Email List

Pitching DM’s &
Relationships

Pinterest

Podcast Guesting &
Partnerships

MODULE THREE

Locking Down Sales

CONSULT CALLS & CLIENT ONBOARDING

Don’t stress about “selling yourself.” There is no cringey lines to say, no hard pitching, and no high-pressure tactics taught here. (But don’t think that doesn’t mean you won’t get results, you will!) Learn my method for consult calls so lovely, you’ll feel like you’re chatting with an old friend.

IN THIS MODULE YOU’LL LEARN HOW TO


➛ Host consult calls so delightful,you’ll genuinely look forward to them

➛ Spot (and avoid) nightmare clients before they happen

Onboard clients smoothly, managing contracts and invoices with ease

Save hours by skipping time-consuming proposals—while impressing your clients even more

Choose the right tech for contracts & invoices that’s simple and affordable

➛ Create a Welcome Package that stops “I don’t have my content ready” problems before they start

➛ Use a CRM to automate your entire process (just like mine!)

Plus, you’ll receive 11 done-for-you resources from my own business to launch faster—without the headache of starting from scratch.

In This Module You’ll Receive My Exact:

➛ Consult Call Template

➛ Customizable Welcome Package

➛ Client Brand & Style Questionnaire

➛ Ideal Client Questionnaire

➛ 6 Copywriting Templates for Your Clients

➛ Client Management Email Scripts

MODULE FOUR

Project Management

TIMING, CLIENT FEEDBACK, BOUNDARIES & OFFBOARDING

I’ll share my personal productivity methods to ensure your projects finish on time—every time—while still giving your clients the care and website they envisioned. This means more clients (and more income) for you!

IN THIS MODULE YOU’LL LEARN HOW TO


Manage all the tech (logins, passwords, accounts) when designing sites for clients

Collect client feedback without derailing your schedule or losing your sanity

Offboard clients smoothly, reducing email back-and-forth, ensuring on-time payments, and making them feel cared for

➛ Turn finished projects into portfolio pieces that attract dream clients (and filter out the less-than-ideal ones)

In This Module You’ll Receive My Exact:

➛ Customizable Post-Launch Package

➛ Client Website Training Call Lesson Plan

➛ Canva Portfolio Piece Mockup

MODULE FIVE

Long Term Success

FINANCES, PAYING YOURSELF & BALANCING PROJECTS

You’re now a CEO of your own design empire. How do you run an empire successfully? I’ll show you. Annual planning, business growth projects, ensuring profitability… it’s all here!

IN THIS MODULE YOU’LL LEARN HOW TO

Pay yourself a consistent salary (even when revenue fluctuates)

Manage business income wisely, so tax time is stress-free

➛ Tackle the non-design tasks of running a business with my weekly, monthly, and annual task lists

Productively manage your inbox so you can move the needle in your business instead of drown in emails

➛ Balance design work, marketing, internal projects, and business tasks like a CEO

Organize everything in Asana (my free project management tool of choice) with a beginner-friendly tutorial to get you up and running fast


In This Module You’ll Receive My Exact:

➛ Finances Tracking Spreadsheet

➛ “What Do I Pay Myself?” Calculator

➛ Annual Planning Workbook

MODULE SIX

Legal & Taxes

CONTRACTS, CORPORATIONS, TAX PREP & MORE

Finally, some peace of mind—you’re not alone in navigating the legal and financial side of being a business owner. Let’s be honest, as soon as you solve one question, another pops up: Do I need a corporation? When’s the right time? Should I hire a lawyer to do that? What’s an EIN, and how do I get one? General liability insurance — necessary or a waste?

IN THIS MODULE YOU’LL LEARN HOW TO

Legal with Paige Hulse:

Legally set up your small business, step by step

➛ Choose between a sole proprietorship and a corporation (and how to form an LLC in the USA if that’s your path)

➛ Understand privacy policies, website terms & conditions, terms of sale, and client service contracts—in simple to understand language

➛ Know exactly what to include in your client service agreement and how to sign it correctly

Finance & tax with Shanna Skidmore:

➛ Steer clear of the IRS’ naughty list by knowing what can (and can’t) be written off as business expenses

➛ Make practical decisions on which accounting software to use (that mere mortals can actually understand), how to save receipts, open the right bank accounts, etc.

➛ Understand the difference between taxes as a business owner versus employee, what quarterly taxes are, and guidelines on what to save for tax time

➛ Learn what is “reasonable” in terms of spending vs reinvesting into your business


Both experts are USA-based, so the advice is US-specific. However, our student community is full of international entrepreneurs who share insights and often discuss topics like “What’s the equivalent in the UK?”

Paige Hulse
Creative Law Shop

Shanna Skidmore
Shanna Skidmore

My promise to you?

Put 12 hours into watching the course and you’ll save months upon months of mistakes, mismanaged projects, and dissatisfied clients.

WHY YES! OF COURSE THERE ARE

BONUSES

Value: $1,000

Monthly LIVE Q+A Calls

Ever wish you had a business partner on hand to help with those questions that keep you up at night?

I get it—your partner’s supportive, but if they’ve never run a design business, it’s a bit like the blind leading the blind. No stress, you’re not alone anymore! You’ll get support from experts who’ve been there and done it.

Submit your question for the monthly Q&A call and get actionable advice from years of wisdom and experience—distilled into clear steps and solutions for your exact situation. These calls are hosted by myself and past student Katelyn from the beloved Squarespace design studio, Launch The Damn Thing. Normally, I charge $750/hour for consulting, but as a bonus of joining the course, you’ll get access to hour-long group Q&A calls every month!

These calls will help you make faster decisions—and see more progress than ever.



Value: $1,000

Student Community

Imagine having a business bestie (or seven) with expert web design knowledge to help you tackle that tricky client request, plus stellar business acumen to help you navigate the more tricky spots of client communication in real time. 

Need local advice on running a small business? Our community has you covered. Whether it’s “When do I need to start charging GST in Australia?” or “What’s the EIN equivalent in Canada?”—there’s likely someone with the answer.

With thousands of past students, you’ll find a supportive, knowledgeable community full of seasoned, successful, and talented designers. It’s a treasure trove of real-world experience and incredible advice.



Value: $750

How To Build Squarespace Templates Mini Course

Already pining for a scalable income stream?



Selling Squarespace templates is a smart way to boost your income without increasing your hours. But how exactly does one make a template to sell en-masse?

In this bonus, we walk through exactly how to build and deliver Squarespace templates that you can sell in your own online shop.

Value: $500

HIRING & OUTSOURCING MINI COURSE

Booked out months in advance?

It’s a dream problem—one that I and many of my students have faced. In this bonus, I’ll walk you through my step-by-step process for hiring and outsourcing, plus share my top tips for spotting the best talent and scaling your business with ease.



Plus, all the aforementioned bonuses in each module to help you leap months ahead in your business-building journey—with done-for-you business and client resources.

Value: $1,125

Internal Business Systems, Templates, Guides & Scripts

Students are often shocked by how much they receive and how open I am with my own systems. Yes—you’ll get all the internal processes, templates, and scripts I’ve developed over the years in my business—no holding back!

These resources took me years to create and refine, but now they’re yours. So stop fretting over what to write in your Welcome Package, how to organize your process, or what to teach in a client training call—I’ve already done it for you.

➛ Two Week Web Design Project Process Template
➛ Consultation Call Template
➛ Welcome Package Template
➛ Post-launch Package Template
➛ Design Process Creation Workbook
➛ Client Pitch Scripts
➛ Client Communication Email Scripts
➛ Client Training Call Lesson Plan
➛ Financial Tracking Spreadsheets
➛ The Ultimate Photoshoot Planning Guide
➛ Building a Brand That Attracts Premium Clients Guide



Value: $750

Done-For-You Client Onboarding & Content Prep Tools

Clients struggling with copy?

Hand them my fill-in-the-blank copy and content planners for every key page of their site.

Not sure what to ask to learn about your client’s brand, style, or site inspiration? Want to get crystal clear on their ideal client? (You’re making the site to be their client's happy place after all!) As a bonus you’ll receive the client resources I prepared so your projects will be off to the races in record time!

➛ Brand + Copy Questionnaire
➛ Ideal Client Avatar Questionnaire
➛ Home Page Content Planner
➛ About Page Content Planner
➛ Contact Page Content Planner
➛ Services Page Content Planner
➛ 404 Error Page Content Planner
➛ Tagline Writing Recipe



HERE’S the TRUTH

As a student, you’ll receive all future course updates for the lifetime of the program—at no extra cost!

Square Secrets Business™ truly has everything you need to set yourself up for success. With all of the modules, support & bonuses, no stone is left unturned.

And don’t worry—you won’t feel lost in a course that’s too advanced, assumes prior knowledge, or suggests out-of-reach marketing strategies.

No “show up on Instagram daily” or “spend $1,000 on ads” advice here.

Just practical, exceptional education that works.

That designer you admire?
Chances are, they’re an alum.

Square Secrets Business™ students are among
the most talented designers around.

I’ve managed to build a process where I only work two days a week.

Kelly Portelli

The Potting Shed



Before joining Square Secrets Business™, she was desperate to find the thing that gave her the work-life balance she was craving.

Now she has tracked her time & worked out that that she is earning an average of $760/Day!!

I’m now charging up to $7,500 per project.

Janessa Philemon-Kerp

JPK Design Studio



Before joining Square Secrets Business™, I worked in corporate event production, dreaming of a more meaningful, flexible business…

I’m now fully booked and charging up to $7.5K per project, all while living my digital nomad lifestyle!

Katlyn crossed six figures in revenue working 20 hours a week with 2 small children!

Katlyn Slocum

Katlyn Slocum Designs



Before joining Square Secrets Business™, it was like, I'll help any business owner.

But I remember in the course, niching was talked about which really helped me niche into blue collar and charge $8,000 and $12,000 a project.

Nadine earns $1,200 a day as a side hustler!

Nadine Charleson

Center Stage Design



Before joining Square Secrets Business™, I wasted rewriting emails, tweaking forms, going back and trying to find something, etc.

Investing in the course was worth it in terms of my sanity and in literally within two months, I had made back all my money.

I finished my second year as a web designer surpassing 6 figures!

Emily Pelian

Aroha Visuals



Before joining Square Secrets Business™, it would have taken me a year, if not more, to learn everything that Paige teaches in the course.

Now I feel grateful that clients trust me by investing in my services.

My first month going full-time on my own as a web designer, I had a $9K month!

Layne Steege

Layne Alexandra Steege



Before taking the Bundle, I felt overwhelmed on where to begin and lost on a strategy for how to attract clients!

Paige taught me how to go where my clients are, show up consistently with valuable content, and then watch them come to me.

Trusted by 4485+ students

HOW DO YOU FIND CLIENTS WHO PAY premium prices?

Designers who invest in their own education
are
11.5X more likely to charge premium rates!

I surveyed 770+ web designers to uncover the secret behind those stuck with $1,000 projects versus those landing $5,000-$10,000+ per project.

The difference?

Investing in their own education.

And no, not the ‘formal degree, cap & gown, plus $40k student loan’ kind.

I mean practical, real-world online courses—like this one!

Let’s be honest.

You could absolutely build a successful business without this course. It’ll just be a longer, harder road.

You’ll likely feel like I did in the beginning—trying to find clients, feeling lost and alone.

Googling every possible marketing strategy and trying them all, but without one clear path, you’ll flounder between confusion, lack of time, and half-baked execution.

You’ll be buried under a mountain of tasks just to get started.

It took me months to prepare onboarding materials, write client emails, set up my CRM correctly, and refine my process.

With this course, it’s all done for you.

Business setup & materials? Check!

You’ll also feel pressure to do what everyone says you 'must' do to succeed. Offering 'sites, copy, branding, CSS, and SEO' because you think you 'have to,' or posting daily on Instagram because it feels like the only way.

But with a supportive community, you’ll learn how to build a business you actually enjoy (which is far more sustainable long-term).

The Value


6 Core Content Modules

Business Foundations | Marketing for Web Designers | Locking Down Sales | Project Management | Long-Term Success | Legal & Taxes

$5,000


Bonus: 2 Mini Courses

How to Build Squarespace Templates Mini Course | Hiring & Outsourcing Mini Course

$1,250


Bonus: Live Q+A

Monthly Live Q+A Calls Hosted by Paige & Katelyn from Launch The Damn Thing

$1,000


Bonus: Private Community

Student Community with Local Advice and Real-World Experience

$1,000


Bonus: Done-For-You Resources

Two Week Web Design Project Process Template | Consultation Call Template | Welcome Package Template | Post-launch Package Template | Design Process Creation Workbook | Client Pitch Scripts | Client Communication Email Scripts | Client Training Call Lesson Plan | Financial Tracking Spreadsheets | The Ultimate Photoshoot Planning Guide | Building a Brand That Attracts Premium Clients Guide

$1,125


Bonus: Client Onboarding & Content Prep Resources

Brand + Copy Questionnaire | Ideal Client Avatar Questionnaire | Home Page Content Planner | About Page Content Planner | Contact Page Content Planner | Services Page Content Planner | 404 Error Page Content Planner | Tagline Writing Recipe

$750


TOTAL SQUARE SECRETS BUSINESS™ VALUE:

$10,125

Enroll Now!

Build a Web Design Business

one course

SQUARE SECRETS BUSINESS™

$2,500

$2,200

➛ Save $300 when paying in full
➛ Save $300 vs. regular price

Build a Web Design Business +
Learn Squarespace

two courses

SQUARE SECRETS BUSINESS™ & SQUARE SECRETS™

$3,400

$2,900

➛ Save $500 when paying in full
➛ Save $500 for purchasing the bundle
➛ Save $500 vs. regular price

OR CHOOSE A PAYMENT PLAN

one course

SQUARE SECRETS BUSINESS™

12 X $208

➛ Save $500 compared to regular payment plan

two courses

SQUARE SECRETS BUSINESS™ & SQUARE SECRETS™

12 X $283


➛ Save $800 compared to regular payment plan
➛ Save $500 for purchasing a bundle

What is Square Secrets™ and
the Bundle of both courses?

Let me ask you something—how confident are you in your web design skills right now?

If you’re feeling “kinda nervous” that a client might not love your work, or that your designs aren't quite where they need to be, let me introduce you to Square Secrets™.

(You’re closer to swoon-worthy site designs than you think!)

If you’re still stuck on the perfect site plan, with an overflowing collection of pins and screenshots for inspiration—but no closer to launching your site—it’s time to stop spinning your wheels.

Square Secrets™ is designed to finally get you from "inspiration overload" to confidently crafting professional, stunning websites.

How to finally design sites that RIVAL your Pinterest inspiration—even if you NEVER attended graphic design school.

With Square Secrets™, you’ll master the art of web design on Squarespace.

We cover everything from the basics to advanced skills:

➛ Squarespace Basics
➛ Advanced Squarespace
➛ Design Best Practices
➛ Website Strategy
➛ SEO
➛ Website Launching

You’re tired of questioning every design you create, only to fall down a rabbit hole of “inspiration” followed by a serious case of “comparisonitis.”

Let’s change that.

So, if you’re worried your design skills aren’t up to par yet to confidently call yourself a designer, enrolling in the Bundle is the best move you can make!

Square Secrets™ will give you the design skills you need to feel confident creating beautiful websites.

Square Secrets Business™ will help you set up and run the backend of your web design business like a pro.

Square Secrets™ Modules & Bonuses


8 Core Content Modules

Client Conversion Formula | Template Picking Blueprint | Content Gathering Guide | Design Best Practices | Squarespace for Beginners | Squarespace Secrets | SEO Basics | Launch Prep

$3,700


Bonus: 2 Mini Courses

Squarespace for E-Commerce | Site Success Strategy

$750


Bonus: Live Q+A

Monthly Live Q+A Calls Hosted by Paige & Katelyn from Launch The Damn Thing

$1,000


Bonus: Private Community

Student Community with Local Advice and Real-World Experience

$1,000


Bonus: Done-For-You Resources

Master Course Notes Workbook | Ideal Client Avatar Workbook | Client Conversion Workbook | Tagline writing recipe workbook | Master SEO checklist | SEO Settings Spring Cleaning Checklist | Website Pre-Launch Checklist | Homepage Content Planner | About Page Content Planner | Contact Page Content Planner | Services Page Content Planner | 404 Error Page Content Planner | Tagline Writing Recipe | 175+ Best Practice Examples Sites

$850


Bonus: 3 Additional Trainings

Ideal Client Psychology Training | Client-Winning Testimonial Training | How to Design Site Graphics Training

$250


TOTAL SQUARE SECRETS™ VALUE:

$7,550

All of the above Square Secrets™ Modules & Bonuses are included when you enroll in the Square Secrets™ & Square Secrets Business™ Bundle.

Enroll Now!

Build a Web Design Business

one course

SQUARE SECRETS BUSINESS™

$2,500

$2,200

➛ Save $300 when paying in full
➛ Save $300 vs. regular price

Build a Web Design Business +
Learn Squarespace

two courses

SQUARE SECRETS BUSINESS™ & SQUARE SECRETS™

$3,400

$2,900

➛ Save $500 when paying in full
➛ Save $500 for purchasing the bundle
➛ Save $500 vs. regular price

OR CHOOSE A PAYMENT PLAN

one course

SQUARE SECRETS BUSINESS™

12 X $208

➛ Save $500 compared to regular payment plan

two courses

SQUARE SECRETS BUSINESS™ & SQUARE SECRETS™

12 X $283


➛ Save $800 compared to regular payment plan
➛ Save $500 for purchasing a bundle

Is the course WORTH IT?

My custom web design projects range from $7,500-$25,000.

Jennifer Mager

Jennifer Mager Creative



Before taking Square Secrets Business™ I was working in direct sales and doing website as a side gig.

Now, after taking the course, I’m fully booked and have a web design business that allows me to work the way I want, with people I genuinely want to work with.

I raised my rates to $10k and above per project as a SAHM web designer!

Aliyyah Anshan

Aliyyah Anshan Website Design



It was really scary to invest in myself. It was the first online course and I was really nervous about it. I remember researching everything.

But when I got into the design part of the course, it was like night and day.
I can’t think of any other course that could better prepare you as a designer and then on the business side – the ins and outs and the best practices of how to build yourself a successful website design business.

The website build package is around $5,000 and for higher-end luxury and education space, it is around $10,000!!

Emily Jane Lee

By Emily Jane



I could not have build a business charging $10k without the Square Secrets Business™ course.

Everything I learned about Squarespace itself and building website that converts was also from Paige.

These days fully custom projects can be anywhere up to €15,000!

Michelle Pontvert

Michelle Pontvert



I needed to figure something out that fit around having a newborn at home and have a really flexible schedule

The course was very reassuring — a peace of mind, like, “okay, here’s structure I can jump in and just take and run with!”

I took the bundle and went from making $3k a month to $30k a month.

Sydney Williams

xxv.agency



Before taking this course, I was all on my own, designing solo, finding clients by word of mouth, and doing all of the client communication and booking processes by hand.

Now I have set up systems that allow me to automate my marketing strategy, booking and paying processes, and my client communication.

I have passed the $100k mark in my web design business!

Lucy O’Reilly

Lucy Designs



If you're thinking about doing one of Paige’s courses, absolutely do it! They are worth their weight in gold! And if you need a hand with how to run web design as a business, Paige shares everything! Her entire process!

There's also an amazing Facebook group just full of really, really nice people across the planet, and they're all helping each other! So you won't be alone! We're all here to help each other out, and it’s really a rewarding business to be in.

The course helped me dot my I’s and crossed my T's.

Kenniqua Jones

K&D Jones Client Services



Before joining Square Secrets Business™, she knew there's a better way that she could run her business and have a clear layout of the marketing.

Kenniqua is now charging $6k for projects and looking to hire 3 new people for her business!


PB Guarantee

7 Day Refund

I genuinely want you to be thrilled with your investment! If for any reason you’re not, I’d like to make it right. You have 7 days to explore the course, and if it doesn’t meet your expectations, you can request a refund.

The only catch? If we part ways (tear), I’d love your feedback to help improve the course for future students. (Not the worst catch, right?)

After a quick call with my team to discuss what could have been better, we’ll refund your purchase in full.

For full details, please see the refund policy in the Terms & Conditions.

ABOUT your instructor:
PAIGE BRUNTON

Empowering you to build a beautiful, intentional web design business.


I’m Paige Brunton, and I’m here to help you transform your creative passion into a thriving, fulfilling business.

My journey began when I moved to Europe for love with a dream for a life of freedom and creativity. Not speaking the local language, my career options were limited, but with a deep love for Squarespace and a desire for flexibility, I built my own web design business from scratch. Shortly, I was fully booked with clients.

Through years of experience, I honed my approach—including my signature 2-week web design process—and eventually turned that expertise into Square Secrets Business™, a course crafted to help aspiring web designers build lifestyle-first businesses that align with their goals and values.

Trusted by the best in the industry.


I’ve been honored to be called the “Squarespace Queen” and “the designer Squarespace Circle members aspire to be” by the Squarespace team themselves.

As a Squarespace Authorized Trainer, I’ve given the mainstage talk at Squarespace’s Circle Day and had the privilege of teaching thousands of students around the world. Through my courses, I’ve helped creative entrepreneurs design beautiful websites and build successful, efficient businesses with ease.

WHY I created SQUARE SECRETS BUSINESS™

I understand the overwhelm of managing client inquiries, the uncertainty of scaling a business, and the frustration of navigating it all alone.

I created Square Secrets Business™ to provide you with the proven strategies, tools, and templates to build a six-figure (or beyond!) business.

My mission is to help you design a business that supports your lifestyle, so you can live with more joy, freedom, and intention.

What you can expect.


Through practical strategies, high-quality resources, and step-by-step guidance, I’ll show you how to build a business with elegance and integrity—one that’s both financially rewarding and personally fulfilling.

Join me, and together we’ll create a web design business that not only thrives but also brings more beauty, joy, and balance into your life.

YOU should JOIN

You’re starting this business from a place of desire and joy.

You’re determined and ready to finally bring your web design business dreams to life.

You’re committed to finding the time and energy to complete the homework and make results happen for yourself.

YOU should NOT JOIN


You’re starting this business out of desperation & financial need.

You’re only semi-committed and plan to “give it a try” to see if it works.

You’re unwilling to invest the time and effort to complete the homework assigned in the course.

FAQs

  • Right away! You can dive into the course content immediately from the moment you enroll, no waiting necessary. (Yes, even if you paid on a payment plan.) The course doesn’t have any specific end date, you may go through it at your own pace.

  • Once a month on a weekday. The exact date and time of each month's call will be posted at least a week in advance right inside the Facebook group! Don’t worry, if you can't join them live for any reason, you can always pre-submit questions and watch the replay for your answers!

  • Yes, this course is still right for you! 97% of the course content will still apply to you if you use another site building software. Only a very small fraction of the course is specific to Squarespace. 

    I’ve had a number of past students go through the course, gain the exact blueprint to building a website design business and go on to design on other platforms like Wordpress, Showit & Shopify. 

    The principles of building a web design business are the same regardless of the website platform you choose - including getting clients, keeping them on schedule, collecting payments, sending welcome packets, etc. So even if you’re not a Squarespace die-hard, you’re still more than welcome to join!

    Pro Tip: If you want to build on another website platform, DON’T buy the bundle which includes Square Secrets™ as that course is purely Squarespace-focused.

  • Truthfully, this part is up to you. You can choose to binge the whole course in a weekend (you won’t be the first) or (more commonly) progress through each lesson in about 4 weeks. If you intend to watch it over 4 weeks, at that pace I’d suggest setting aside 3-5 hours per week to watch the course videos and complete any associated assignments. 

    Call up the babysitter, turn on your favorite playlist, pour a fresh cup...do what you need to do to get started! The long-term payoff is beyond worth it!

  • First, you’ll want a solid internet connection. (If your connection at home runs at snail speed, take this as an opportunity to go swing by Starbucks and indulge in one of their desserts-in-a-cup.) 

    You’ll also want a laptop or desktop computer when building both your site and sites for others. (Trying to build sites while on a tablet or phone won’t work so well.)

  • In the course, I’ll show you tutorials with the exact programs and resources (CRM, file storage, project management system, legal templates, etc.) that I use in my web design business and recommend. Some of these are paid, some are free. 

    You can by all means go through and learn the course content without purchasing anything additional, though you might find that when it comes time to set up your business, a few of these additional systems really are worth the investment.

  • This is a group course, not a 1-on-1 program. However, you’ll be supported throughout! During the live monthly Q&A coaching calls, I invite you to ask myself and our SSB call co-coach Katelyn any and all of your questions directly!

    (If you can’t make the call live, you can send in your questions in advance, and we’ll answer them on the Q&A video for you to watch later.) 

    Between Katelyn & I you’ll get expert knowledge on what to do in those tricky client situations and with the challenging questions. And in between the monthly calls the entire student community is there to lend a hand inside the Facebook group. With a community full of experienced designers, students get exceptional advice 365 days a year!

    If you’d like to work together 1:1, I have private consulting available, starting at $750/hour.

  • Need help with the course portal or having trouble accessing the course materials? Send that email on over!

    Have a question on the course content or questions specific to your site? Save those for the live Q&A calls where we can have a conversation and I can give you an answer tailored to your business. 

    Have a Squarespace tech issue or question? Squarespace support will be able to lend a hand with that!

  • USD

  • If you or your business are a fellow resident of Switzerland (Grüezi!) our system is required to add 8.1 % VAT to your course purchase price. Otherwise, no tax is added.

  • I genuinely want you to be thrilled with your investment! If for any reason you’re not, I’d like to make it right. You have 7 days to explore the course, and if it doesn’t meet your expectations, you can request a refund.

    The only catch? If we part ways (tear), I’d love your feedback to help improve the course for future students. (Not the worst catch, right?) After a quick call with my team to discuss what could have been better, we’ll refund your purchase in full.

    For full details, please see the refund policy in the Terms & Conditions.

    Please note Payment Plans are not subscription services that can be canceled mid-way through. By selecting a payment plan, you are committing to complete all scheduled payments in full.

  • If you're in a tight financial situation right now, this might not be the best option for you at this time. I want to be honest—while being a web designer can be an amazing, well-paid career, it’s a long-term path that requires dedication and patience to see results. If you're in immediate need of financial stability, employment may be a quicker and more reliable option.

    Starting a business is a fantastic way to build wealth—and even more important, freedom—but it’s not an overnight success. The course will be open for enrollment again in a few months, and I’d love to welcome you when you’re in a more secure position. Your success matters to me, and I want you to be fully prepared to dive in and commit when the time is right—whether that’s now or next time.

AT THIS POINT, IT COMES DOWN TO THIS:

What are those designer dreams worth to you?


You’ve spent enough time searching for answers, second-guessing yourself, and wondering if you’re ready.

Deep down, you know you want more than the daily grind. You’re ready for a web design business that gives you freedom, fulfillment, and financial security.

THIS isn’t just another course

It’s the foundation for a sustainable, thriving business tailored to your goals.


With my personal guidance and a supportive community behind you, you won’t be doing it alone.

The opportunity to enroll won’t last long. You’ve waited long enough—now it’s time to take the next step toward the future you deserve.

ARE YOU READY TO MAKE IT HAPPEN? I’d love to help you get there.

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DISCLAIMER: The testimonials and success stories shared on this page are from actual students and clients. While these individuals have achieved notable results, their experiences are not guarantees of what you will achieve. Your results may vary depending on a variety of factors including your effort, experience, background, market conditions, and implementation of the program materials. We do not promise or guarantee earnings, business success, or specific outcomes. These stories are provided for illustrative purposes only.