CLAIM THE TITLE OF WEBSITE DESIGNER
Get the Proven Blueprint to Build
THE WEB DESIGN BUSINESS
of Your Dreams
Business Foundations | Designing sites for Clients | Finding Clients | Legal & Taxes | Live Monthly Q+A Calls & more
TO ASPIRING WEB DESIGNERS…
Looking to add to your knowledge of building websites and wanting the behind the scenes of everything you need to know to take you from thinking about becoming a designer, to actually working with clients and making that dream your full-time reality?Are you confused about finding web design clients, setting your prices and creating packages, as well as all the legal & finance side of running a web design business? Does your marketing strategy entails sporadic posting and hoping for the best?
LET ME GUESS
You are questioning whether you can call yourself a website designer; afraid of what will happen if you put yourself out there and really go for it? Worried you won’t land clients, and even if you do, what if you let them down?
Believe me, you’re not alone in having all these “if only” feelings…
If only I’d gone to school for design…
If only I’d started years ago - now there’s too much competition…
If only I had a step-by-step plan for running a business…
If only I wasn’t so scared - maybe I’m just not cut out for it?
If only I knew whether I could build sites other would love too…
If only I had the first clue about systems and processes…
If only marketing myself didn’t make me cringe...
...FRIEND, I GET IT.
You’ve tried sites like Upwork, only to find low-paying, difficult to work with clients who go MIA or don’t get you what you need on schedule...and then blame it on you.
Or you’ve found random clients from family, friends, or word-of-mouth, but honestly, you felt SO nervous and flustered the entire time.
Maybe you feel relatively confident in your design skills, but your lack of back-end systems and processes is killing your workflow and making you question this whole design business thing.
Perhaps you’ve already spent tons of time reading blog posts, watching videos, and listening to alll the podcasts (you're smart and resourceful after all!), but it’s all starting to feel so piecemeal and contradictory.
All along thinking, is there a better way?!
HERE’S THE TRUTH…
When I first moved to Germany (for love) I had to quickly scrap together a new plan. My degree in Recreation & Leisure wasn’t doing much for me overseas, not to mention, I didn’t speak German.
So I started exploring the idea of becoming a website designer, despite having no formal training or education. But I was curious and determined to figure it out.
The thought of making a great living, all from my laptop, sounded too good to pass up.
This isn’t the part where I tell you it was super easy and I achieved overnight success or anything. Because, there was a lot of trial & error involved. However, I eventually started landing projects up to $9,000—and I’d do a couple of them each month!
A few years into running a successful website design business and even becoming a Squarespace Authorized Trainer, I decided I didn’t want to just keep this to myself!
So you can scratch all of those “if only” feelings & worries, as legit as they seem!
There’s a proven blueprint to bringing in a full-time income doing something creative that you absolutely love.
I’m here to hold your hand
and show you the way.
WITH JUST ONE COURSE YOU CAN
→ Gain a core understanding of business strategy
→ Get a clear cut marketing plan you can start implementing
→ Become booked out for months at a time - without stressing where your next client is coming from
→ Charge premium prices (upwards of $5K a project)… without doing so arbitrarily or questioning yourself→ Create a strategic marketing plan that doesn’t take over your life or end up with you just scrolling Pinterest for hours
→ Know how to create streamlined systems & processes that allow you to show up as a true professional… AND get your projects done by the deadlines
→ Gain the confidence to actually claim the title “website designer” and earn an income from it
$1.5k day rates│ $14k projects │ $30k months
& BOOKING OUT MONTHS
IN ADVANCE
It’s all possible. Past students have done it. You can too.
“I finished my second year as a web designer in 2021 surpassing 6 figures!”
Emily Pelian | ★ ★ ★ ★ ★
“There's days where I'm like, holy crap, I just got paid like $16,000 in a day.”
Lindsey DeLong | ★ ★ ★ ★ ★
“In terms of what the agency brings in, it's probably like 9x my corporate salary!!!”
Carly Kerndt | ★ ★ ★ ★ ★
“I raised my rates to $10k and above per project as a SAHM web designer!”
Aliyyah Anshan | ★ ★ ★ ★ ★
“I charge $1.5k per day as a web designer offering VIP days!”
Katelyn Dekle | ★ ★ ★ ★ ★
“These days fully custom projects can be anywhere up to €15,000!” [That’s $16k!]
Michelle Pontvert | ★ ★ ★ ★ ★
Kenniqua is charging $6k for projects and looking to hire 3 new people for her business!
Kenniqua Jones | ★ ★ ★ ★ ★
“We are now bringing in over $30,000 a month consistently, all since I enrolled in this course.”
Sydney Williams | ★ ★ ★ ★ ★
Emily recently had a very exciting business milestone, she surpassed $100,000 in revenue!
Emily Jane Lee | ★ ★ ★ ★ ★
IS SQUARE SECRETS BUSINESS™️ RIGHT FOR YOU?
If you’re an existing or aspiring designer who wants to take the path of least resistance, take this course. It’s all laid out for you!
I created Square Secrets Business™️ because…
I quickly learned that running a successful web design business is about so much more than just having an eye for design. Like so much more.
And as much as I loved designing sites for clients all those years, I really loved teaching others how to crack the code on creative entrepreneurship without having to reinvent the wheel or waste YEARS trying to put it all together.
SO WHETHER YOU’RE:
An existing designer who wants to fix up your business and make it shine, in true Joanna Gaines fashion
A mom who’s looking to make a living while staying home with your babies (without selling someone else’s skincare or nutritional supplements - no shame, just saying!)
A creative business owner who’s looking to pivot and become a designer instead
A creative business owner who figures why not add “Website Design” to your list of already in-demand services
A recent college grad who’s adamant about not entering the corporate world
A digital nomad/freelancer who’s tried a number of things but is ready to get serious and go all-in as a legit business owner
...or whatever else in between—I created this for you!
NOW ENROLLING
Square Secrets Business™️
YOUR COMPLETE BLUEPRINT TO BUILDING A SUCCESSFUL WEBSITE DESIGN BUSINESS
Square Secrets Business™ adds to your website skills and teaches you everything you need to know to take you from thinking about becoming a designer, to actually working with clients and making that dream your full-time reality.
THIS IS WHAT’S POSSIBLE
FOR YOU TOO
“I've built my business from the ground up to support MY lifestyle and MY big-picture dreams.
Square Secrets ™️ and Square Secrets Business™️ were instrumental in making that happen! My web design packages are now starting from from $9,500.”
Marianna Durst | ★ ★ ★ ★ ★
“Square Secrets Business™️ will give you those tools that you need so you can show up more confidently and feel like you're not so much of an imposter!
And THAT will allow you to grow your business faster, and really chase after those dreams! My web design packages are now starting from from $5,400!!”
Ida Winstead | ★ ★ ★ ★ ★
“Through a combination of my two-week web design process (the one Paige teaches in Square Secrets Business™️) & offering branding and visual identity as well I reached the $100K mark in my web design business!”
Lucy O’Reilly | ★ ★ ★ ★ ★
“In the first 4 months I have already booked $22,550 in projects. I plan to offer packages that are starting at $15,000.”
Alyssia Constine | ★ ★ ★ ★ ★
“My first month going full-time on my own as a web designer, I had a $9K month!”
Layna Steege | ★ ★ ★ ★ ★
“At just six months in on my side-hustle I was already matching my full-time job’s income. My web design packages are now starting from $5000-$8000.”
Ayesha Santos | ★ ★ ★ ★ ★
“The great thing about website design is that it doesn't take that many clients in order to be able to reach your goal. You can do a website, three, four for $5000. That is a substantial amount of income for a lot of people that are getting into this, either you're doing a part time or full time.”
Kenniqua Jones | ★ ★ ★ ★ ★
“I charge $500 for a workshop that takes like two hours. The website plan is $1,100 and it takes me about a week. And then after that, we have the website build, which is totally customizable to whatever we decided earlier on that you needed, and the price range varies, but I would say right now the average client is still kind of comfortable with that $5000 and below mark the majority of the time, unless they're like I said, maybe in that higher-end luxury and education space. And then I think most of them are comfortable with around $10k!”
Emily Jane Lee | ★ ★ ★ ★ ★
Here’s What’s Inside
THE CORE CONTENT
Value: $5,000
6 Square Secrets Business™ modules with 15+ hours of video lessons
You’ve heard about choosing a niche and creating spec work for your portfolio, right? Well, here you’ll learn how to actually do it and attract the exact type of clients you want. Plus, say goodbye to the stress of actually completing projects because I’m also sharing:
How to design a completely customized web design process that serves both your clients and works around your life
How to create packages that perfectly align with both your area of genius and your clients’ needs
The exact formula to price your services for the value you provide and your goals for your business
One of the most important parts of running a successful website design business is finding clients. It also tends to be one of the most difficult things to do—but not with the right strategies! Which is why you’ll find over 4 hours of video lessons inside this jam-packed module including GUEST EXPERTS who share their favorite approaches to marketing that have helped them (and even their entire team of designers) get booked out for months at a time.
You’re essentially getting a complete marketing plan that’s proven to work and gives you plenty of options to ensure you’re able to implement a strategy you don’t hate doing. By the end of this module, there won't be a single "How do I get clients?" question in your mind. You’ll have clear marching orders and a blueprint to follow so you can start implementing and say goodbye to the feeling of running in circles.
You’ll also learn:
How to sign clients now, and continue to attract them over time
How and why there’s no such thing as the “only” way or the “right way” to find clients - just the way that works for you
The genius tips & marketing ideas from some of the biggest names in the design world so you can replicate their success and book out your calendar months in advance too!
Now that you’re on a potential client’s radar, how do you actually lock down the booking? Well, I’m spilling my exact rinse & repeat process for holding free consult calls that book clients—including the questions you need to ask right away to save yourself serious headaches down the road! I wouldn’t dare leave out:
The RED FLAGS to look out for on a consult call to avoid the cray cray clients
The exact steps to take AFTER you get the “Yes!”
The tech aspect of digital contracts and payments so no clunky system loses you a client
The one magical file you need to send to make your client think ‘Wow, this was a great decision’ and keep your project on track
A behind-the-scenes look at how to use a CRM to automate this entire sales process
Designing a site for yourself is one thing, but how do you ensure the process goes smoothly when you’re doing it for someone else? I’ll show you how to tweak the web design process for clients, including setting boundaries, completing onboarding, collecting feedback, and gathering the content & info you need to get it all done. You’ll also uncover:
The practical tech considerations you need to make when creating sites for others (accounts, logins and passwords, picking plans, etc.)
How to collect client feedback in a way that doesn’t make you crazy or completely derail your project schedule #ontimeeverytime
An up close look at an offboarding process that makes your client feel cared for, eliminates back and forth emails and gets you an on-time final payment
Ah, money, profitability, annual planning... all that fun stuff. We’re covering it too! Say goodbye to fiddling with spreadsheets and get my plug-and-play finance tracking system. You’ll also discover:
How to pay yourself a consistent salary (even if your revenue is all over the place) and how to manage your business income wisely... so there’s no panicking come tax time
The weekly, monthly, and annual tasks that need to be completed consistently
Strategies for inbox management so you can get back to moving the needle forward
How to design your week to balance design work, marketing tasks, internal projects and business tasks
Speaking of taxes and such, I’ll save you the worry and potential implications with this intro to all things legal and accounting. I’m bringing in TWO GUEST EXPERTS who get into detail about:
The two vital things you REALLY need to do from day 1 of starting your business
The bits you definitely want to cover in your client contract
Business insurance - what it is and why it’s a good idea
Everything you need to know about and prepare for tax-time
How to get help from the legal and tax experts who understand creative, online businesses - for free!
Meet the Guest Experts
inside Square Secrets Business™
In Square Secrets Business™, you’re not only learning from me. In Modules 2 and 6, you’ll also hear from all 10 of these guest experts well-known & respected for their work in the design industry and the legal field.
New! SSB Call Coach
Along with being supported by myself, I’ve brought in uber-succesful past student Katelyn to lend a hand to students answering questions & providing support on our live monthly Q+A calls.
Katelyn has run her business Launch the Damn Thing! for years, booked it out solid and has been an invaluable support to other students in the past. So I’m excited that you now get her genius in our monthly Q+A calls too!
I’m not done! And there’s all of this
CRAZY GOOD BONUS CONTENT
Value $5,125
waiting for you inside the course
(I told you I’m holding nothing back!)
4 DONE FOR YOU TEMPLATES
1. Start To Finish Client Process Template
2. Consultation Call Template
3. Welcome Package Template
4. Client Post-launch Package Template
2 BONUS MINI COURSES
1. Hiring + Outsourcing
2. How To Build Squarespace Templates
10 WORKBOOKS, GUIDES & SCRIPTS
1. Ideal Client Avatar Workbook
2. Design Process Creation Workbook
3. Client Pitch Scripts
4. Brand + Copy Questionnaire For Clients
5. Ideal Client Avatar Questionnaire For Clients
6. Client Communication Email Scripts
7. Client Training Call Lesson Plan
8. Financial Tracking Spreadsheets
9. The Ultimate Photoshoot Guide
10. Building a Brand That Attracts Premium Clients Guide
6 PAGE COPY CONTENT PLANNERS
1. Home Page Content Planner
2. About Page Content Planner
3. Contact Page Content Planner
4. Services Page Content Planner
5. 404 Error Page Content Planner
6. Tagline Writing Recipe
PLUS!
★ Exclusive Student Facebook Group community
★ Live monthly Q+A Calls
★ 20% off your first year of Squarespace
★ Added tech tutorials for future updates
★ Square Secrets Business™️ Completion Badge
*AND* ENROLL NOW AND GET THE
CHERRY ON TOP 1 HOUR SPECIAL
Value $1,000!
STRATEGIC SCALING ROADMAP
After implementing the core content of Square Secrets Business™ students find themselves with a new challenge; too many clients and not enough time to serve them all! This roadmap training will explain options for the way forward and what is necessary to successfully scale a web design business.
SEO SECRETS MASTERCLASS
Wanting to get yours & your client's sites found on google but even after putting in place the basics - SEO description anyone - you're languishing on page 3? This masterclass with SEO expert Henry Purchase shines a light on 5 SEO strategies only the pros know, and how you can easily put them into action them on any site to have the google gods shine on you & a flood of visits from your ideal clients!
SALES PAGE SECRETS TRAINING
Hoping to offer Sales Page design for clients one day? Or looking to create a sales page for your own offer down the road? This training details the psychology behind sales page design, the essential elements of a sales page, examples of sales pages that work & tips on how to offer this as a paid service to clients.
CLIENT WINNING PORTFOLIO MINI COURSE
including 9 done-for-you project briefs
There’s a big difference between slapping together a basic ‘meh’ portfolio and piecing together one that truly sells your services for you. In this training you’ll learn exactly what the essential elements of a persuasive portfolio are and walk away with done-for-you client briefs so you can skip the decision-fatigue and start creating your client-winning portfolio today!
LET’S SUM IT UP!
When you enroll today, the total value comes to…
6 Core Course Content Modules + 10 Guest Experts
Including: Business Foundations, Finding Clients, Locking Down Sales, Designing Sites for Clients, Long-term Business Success, Legal & Taxes
Including: Promise Tangeman from FoLive HQ, Shay Orlena Brown from Bucketlist Bombshells, Kadie Smith from Drop Cap Design, Rebecca Tracey from The Uncaged Life, Nesha Woolery, Hester Aba from Delilah Creative, Erica Hartwick from Big Cat Creative, Charlotte O’Hara, Paige Hulse from The Creative Law Shop, Morgan De Klerk from MDK Services
VALUE
$5,000
Bonus Content
Hiring + Outsourcing mini course, How To Build Squarespace Templates mini course, 4 done for you templates, 6 page copy content planners, 10 workbooks, guides & scripts, plus Exclusive Student Facebook Group community, Live monthly Q+A Calls, 20% off your first year of Squarespace, Added tech tutorials for future updates, Square Secrets Business™️ Completion Badge
VALUE
$5,125
TOTAL VALUE $10,125
Total Investment Today Only:
12 x $250
10X YOUR MONTHLY REVENUE
Sydney Williams | ★ ★ ★ ★ ★
“Before taking this course, I was charging $3000 for a site, which was taking me about a month to build. I was all on my own, designing solo, finding clients by word of mouth, and doing all of the client communication and booking processes by hand. Now I have set up systems that allow me to automate my marketing strategy, booking and paying processes, and my client communication. I have hired several website designers who work for me so I can focus on brand design and my marketing strategy for my business. We are now bringing in over $30,000 a month consistently, all since I enrolled in this course at the beginning of the year. In less than one year we have grown our monthly revenue 10x. I was truly blown away by the things I learned in this course.”
CHARGE 5X MORE
Christina Gordon | ★ ★ ★ ★ ★
“I had actually done one Squarespace web design prior to taking the course, and charged a ridiculously low amount of money for it because I felt I didn't really know what I was doing. After taking the course, I found my next client and charged five times more! It was still discounted work, but I'm feeling ready to start charging full prices within the next couple of months because now I feel I can really deliver not only a great website, but also a smooth workflow process. This is definitely boosting my confidence and making me feel that I really can have a successful online business.”
EARN BACK YOUR INVESTMENT WITH ONE CLIENT
Jessica Alonso | ★ ★ ★ ★ ★
“I have already started designing two sites for my portfolio and expect to sign on with some paid clients within the next month or two. I’m starting my prices at $2,000 per site and would definitely not have felt confident enough to do that without the support of this course!”
BE AT HOME WITH YOUR KIDS & WORK 20 OR LESS HOURS A WEEK!
Katlyn Slocum | ★ ★ ★ ★ ★
“I know for me the price of your course was the most I've ever spent on anything. Now looking back of what I'm charging now, what I'm making, it's like peanuts and it set the foundation for my entire career! Right now I charge between $8,000 and $12,000 a project, and I would like that average to be like $15,000 to $20,000 per project. I don't know where I would have been if I had not found Square Secrets Business™! It taught me how to start a business, how to like set a timeline for projects, communicate with clients, all the things that I needed to get my business up and running! And I can really like just be home with my kids and leave my work hours for my work hours. So I would say a hundred percent, go for it and you will not regret it.”
$17,000 AS A SIDE HUSTLE
Nadine Charleson | ★ ★ ★ ★ ★
“I just knew that investing in the course was worth it in terms of my sanity and time of getting running, and it did in literally within two months, I had made back all my money. I do a VIP design day on a Saturday. It's all day and that's it! I book two of those a month and I'm happy! The financial freedom to do the things I love to do without having to worry about the money has been life changing!”
$500 FOR A 2- HOUR WORKSHOP
Emily Jane Lee | ★ ★ ★ ★ ★
“I came across Upwork, which is a freelancing platform so I literally just created a profile and put in every single thing that I knew how to do. And one of those things was, I know how to use Squarespace. So that was the skill that kind of took off more than anything else that other business owners ended up asking me for. And it evolved from there!
I probably started with like $10 an hour, because I had no concept of like business costs. I was just like, oh, this is like about what I made at my part-time job. So like, that's fine! And now I charge $500 for a workshop that takes like two hours.”
READY FOR A LITTLE REAL TALK?
In case a few imposter feelings are creeping in, I want you to know something…
It doesn't matter how many other successful website designers are already out there or how many students have already gone through this course.
Why? Because there are tons of businesses out there who STILL need a website...or a better website...or to switch to a more user-friendly platform...the list goes on.
There are a lot of designers in the world because a lot of design work is needed in the world. Basically, there’s more than enough room and opportunity for you.
It also doesn’t matter whether you’ve gone to college for something random like (cough, Recreation & Leisure...remember my story!?)—or whether you didn’t go to college at all!
We’ve had students of all demographics, locations, and backgrounds go through this course - from recent grads to new moms to prior accountants - and then successfully step into a career as a website designer.
Not to mention, students who joined as recently as 6 months ago are having success as a result of this program...not just those who joined 3 years ago.
YOU can, too, okay? And you can start today...
MY CONFIDENCE HAS INCREASED SIGNIFICANTLY
Baylee Snead | ★ ★ ★ ★ ★
“Before taking the course bundle, I felt a little hopeless. I was trying to do all the marketing things and getting absolutely no where. I invested a lot in a business coach, and it was just not a good experience. So I was scared to invest again, but I am so glad I did! So far, my confidence has increased significantly, I also just had my highest income month yet, and most importantly, this course really helped me to improve my client process and experience.
Literally just do it. There is so much knowledge and value in this course. If you want to be a successful website designer and feel confident running a business, this course couldn't be better for you. I would 1000% invest in this course again. I'm so ready to kill future client calls because I feel so much more confident and really have my process down after taking this course.”
IF I AM GOING TO DO THIS, PLEASE DO IT LIKE PAIGE
Lisa Marie Biegi | ★ ★ ★ ★ ★
“I have not only learned a lot about Squarespace but also how to run my business the right way so it will actually be profitable in the long run. Above all, the course saved me a lot of time and mistakes. You can teach and learn a lot yourself, but it takes ages to find it all out. So now I have a resource I can always fall back on.”
IN Q1 I ALREADY MADE MORE THAN WHAT I MADE ALL OF LAST YEAR
Layne Steege | ★ ★ ★ ★ ★
“Before taking the Square Secrets™️ & Secrets Business™️ Bundle, I felt overwhelmed on where to begin and lost on a strategy for how to attract clients! Paige taught me how to go where my clients are, show up consistently with valuable content, and then watch them come to me. It's like magic! I get compliments all the time at work for my design work!
(I use WordPress at my day job, but the principles you taught totally gave me the confidence I needed to created beautiful designs on any platform.) My actual Squarespace business is growing by the month. In Q1 I have already made more than what I made all of last year. If you want a design business that you feel confident in, DO IT!!! You won't regret it. Having the tools to come back to at any time has been so amazing. Paige teaches you everything you need to know from top to bottom, you'll be ready to charge a premium for your services!”
I HAVE ONLY BEEN IN BUSINESS FOR 4 MONTHS & I HAVE BOOKED $22,550 IN PROJECTS
Alyssia Constine | ★ ★ ★ ★ ★
“I also just hit my first $9K month and am booked 4-5 months in advance! I’ve gone on some amazing trips since starting my business...I don’t need to tell anyone that I’m taking off. I just plan and do it! I am living the life I have always dreamed of and I thank Paige so much for giving me these tools!"
Wondering what’s possible as a freelance web designer?
SOME PAST STUDENTS ARE CHARGING
ADD-ON SERVICES
Site Copy | $2,000
Logo + Branding | $3,000
E-commerce | $2,000
EXPERIENCE LEVEL
Beginner Designer | $2,000
Experienced Designer | $5,000
Design Expert | $10,000+
MEET THE
Square Secrets™️ + Square Secrets Business™️ BUNDLE
THE BUNDLE IS YOUR COMPLETE BLUEPRINT
for learning how to design in Squarespace & build a successful web design business!
Featuring the most popular and comprehensive Squarespace design course on the Internet - and we’re not just saying that.
Square Secrets™ teaches you how to truly understand Squarespace in a way that would otherwise take years to learn - trust me I’d know! You’ll learn website strategy, design best practices, and the exact tutorials you need to build a site that’s completely unique and looks as far from being cookie-cutter as an artisan Persian rug.
WHY, YES, OF COURSE THERE’S A BUNDLE DISCOUNT!
Save $500 when you purchase
Square Secrets Business™ & Square Secrets™ together.
Get Everything Inside Square Secrets Business™
- PLUS All the Content & Bonuses Inside Square Secrets™, Too!
THE CORE CONTENT
Value $3,700
8 Square Secrets Business™️ modules with 12+ hours of video lessons.
Like anything worth doing in life, we’ll start with a solid foundation to a well-converting website. This is the work that gets you inside your websites ideal client’s head and sets you up for long-term success.
The part you’ve likely been agonizing over...which template should you start with!? Plus, I’m divulging how 95% of users pick a template and why they’re doing it wrong so you can get it right the first time.
We couldn’t talk about web design without covering what makes up a huge part of the visual appeal of your site... images! Learn what makes a site look like it was made by a professional designer and grab my page-by-page content planners so you have the right words to go with them!
In order to design a beautiful, clear, and easy-to-navigate website, there are a few DIY-dead giveaways to avoid. Learn the designer musts, including tons of examples via our private Pinterest account for you to browse.
Okay, it’s time to get designing! With your template and content in mind, we’re working through all the Squarespace features like site styles, blocks, navigation, pop-ups, blogging, premium features and everything you’ve been slumping over your computer wondering, “HOW DO I DO THAT!!?” You’ll literally watch me build an example page in-action so you can see how it all fits together in real life.
Oooh, this one’s spilling the secret sauce to your site design. We’ll cover how to create super creative graphics that make your site stand out from a sea of samesies, how to integrate your site with 3rd party systems, how to add fun script fonts, and how hack Squarespace blocks to do all the things that have previously left you feeling stuck.
Let’s talk about the three letter acronym that has you throwing your hands up… S-E-O. Learn what it is, why it matters, and why “the Squarespace sucks for SEO statement” is completely false. Link your Google Analytics, beat your competition, and get set-up for some serious organic reach.
You’re almost done! Now you’ll want to comb over your site and ensure it’s tweaked for mobile design, connect your social accounts, and figure out how to actually deliver your “opt-in freebie”. Lastly, get my launch checklist, link up your domain, and get ready to share that new site with the world!
+ THE BONUS CONTENT
Value $3,850
(1) Bonus Intro Module
(1) Bonus Ecommerce Training
175+ Example Sites
(3) Additional Trainings
(1) An Exclusive Facebook Community
+ Monthly Live Q+A Calls
SO HOW MUCH DOES IT COST, YOU ASK?
Because we truly, genuinely, passionately want to see your success and know that growing a business can be a rather expensive venture, we’ve cut the price (and then cut it even further for those who pay in full!)
BUILD A WEB DESIGN BUSINESS
LEARN SQUARESPACE + BUILD A WEB DESIGN BUSINESS
Prefer to
PAY IN FULL?
Curious which option is right for you? Connect with our team at:
We’d be more than happy to point you down the best path for you. Or, allow us to save you the email...keep on scrolling to get the FAQs!
Double-checking
WHAT’S INCLUDED?
Square Secrets Business™
Payment plan & Pay in full option includes
MODULE 1
Business Foundations
Learn how to attract the clients you want, design a customised web design process, packages and formula to price your services.
MODULE 2
getting clients
Learn how to find clients, sign them, and tips & marketing ideas to book out your calendar months in advance too.
MODULE 3
locking down sales
Learn my exact rinse & repeat process for holding free consult calls that book clients, the red flags to look out for, the tech aspects of digital contracts and a BTS at how to use a CRM to automate sales.
MODULE 4
designing sites for clients
Learn how to tweak the web design process for clients, tech considerations such as login and passwords, how to collect client feedback and a closer look at the offboarding process.
MODULE 5
long-term business success
Learn how to pay yourself a consistent salary with my plug-and-play finance tracking system, how to balance your design work, marketing and business tasks and internal projects.
MODULE 6
legal & taxes
Learn the two vital things you need to do from day 1 of starting your business, the bits you want to cover in your client contract, tax-time questions answered, and if having a business insurance is a good idea!
10 GUEST EXPERT INTERVIEWS
In Square Secrets Business™, you’re not only learning from me. In Modules 2 and 6, you’ll also hear from all 10 of these guest experts well-known & respected for their work in the design industry and the legal field.
Promise Tangeman from GoLive HQ
Shay Orlena Brown from Bucketlist Bombshells
Kadie Smith from Drop Cap Design
Rebecca Tracey from The Uncaged Life
Nesha Woolery
Hester Aba from Delilah Creative
Erica Hartwick from Big Cat Creative
Charlotte O’Hara
Paige Hulse from The Creative Law Shop
Shanna Skidmore from Shanna Skidmore
BONUS mini-course
how to build squarespace templates
Learn how to decide on your niche for your templates, how to create them using Squarespace latest version, what to include for your customer, and the step-by-step guide to setting up your first template.
BONUS mini-course
hiring & outsourcing
Learn when you’re ready to make your first hire, the timeline and process template, how to prepare your business and orientation materials, how to manage applications, interviews and contracts, and remote work.
BONUS planners
6 page copy content planners
Home Page Content Planner
About Page Content Planner
Contact Page Content Planner
Services Page Content Planner
404 Error Page Content Planner
Tagline Writing Recipe
BONUS workbooks
10 workbooks, guides & scripts
Ideal Client Avatar Workbook
Design Process Creation Workbook
Client Pitch Scripts
Brand + Copy Questionnaire For Clients
Ideal Client Avatar Questionnaire For Clients
Client Communication Email Scripts
Client Training Call Lesson Plan
Financial Tracking Spreadsheets
The Ultimate Photoshoot Guide
Building a Brand That Attracts Premium Clients Guide
BONUS templates
4 done-for-you-templates
Start To Finish Client Process Template
Consultation Call Template
Welcome Package Template
Client Post-launch Package Template
EXTRA BONUSES
Exclusive Student FB community
Live monthly Q+A Calls
20% off your first year of Squarespace
Added tech tutorials for future updates
Square Secrets Business™️ Completion Badge
CHERRY ON TOP 1 HOUR SPECIAL
Payment plan & Pay in full option includes
BONUS 1
STRATEGIC SCALING ROADMAP
Learn about the options for the way forward and what is necessary to successfully scale a web design business.
BONUS 2
client winning portfolio - including 9 project briefs!
Learn exactly what the essential elements of a persuasive portfolio are and walk away with done-for-you client briefs so you can skip the decision-fatigue and start creating your client-winning portfolio today!
BONUS 3
sales page secrets training
Learn the details of the psychology behind sales page design, the essential elements of a sales page, examples of sales pages that work & tips on how to offer this as a paid service to clients.
BONUS 4
seo secrets masterclass
Wanting to get yours & your client's sites found on google but even after putting in place the basics - SEO description anyone - you're languishing on page 3? This masterclass with SEO expert Henry Purchase shines a light on 5 SEO strategies only the pros know.
THE BUNDLE OF BOTH COURSES
Payment plan & Pay in full option includes
ALL OF THE ABOVE
Square Secrets Business™ 6 Core Course Content Modules
10 Guest Experts Interviews
All the Bonus content
PLUS SQUARE SECRETS™
8 CORE COURSE CONTENT MODULES
Client Conversion Formula
Template Picking Blueprint
Content Gathering Guide
Design Best Practices
Squarespace for Beginners
Squarespace Secrets
SEO Basics
Launch Prep
BONUS CONTENT
Bonus Intro Module
Bonus E-Commerce Training
175+ Example Sites
Ideal client psychology training
Client-winning testimonial training
How to design site graphics training
WILL THE NEXT TESTIMONIAL
be yours?
Aliyyah Anshan | ★ ★ ★ ★ ★
“I actually started as a virtual assistant. I had already had my first baby and I didn't want to commute back to a big city. And so I thought, how can I make this work? And that’s how I found you! I can't think of any other course that could better prepare you as a designer and then on the business side - the ins and outs and the best practices of how to build yourself a successful website design business.
You will learn something at every point, every module, even in bonuses. I don't even know where to start, but it's just jam packed with things you wouldn't think you needed. You'll just be so happy that you invested in that way in yourself and in your business.”
Carly Kerndt | ★ ★ ★ ★ ★
“I stumbled across Square Secrets™️ & Square Secrets Business™️ and loved it. I implemented that for the next website design client that I had and it sort of just took off from there.
I took your course at the beginning of 2021 and it's been going great ever since. I now run an agency, so it's me, and then I'm sending out an offer letter for my seventh hire today!
And we're charging roughly $3,500 for a six-page website.”
Lindsay DeLong | ★ ★ ★ ★ ★
“I think taking an online course is huge. I learned so much from yours. I’ve taken some other courses before, but I feel like I’ve learned the most from Square Secrets™️ & Square Secrets Business™️.
Someone that’s looking to get into a career where they can be their own boss, where they can easily get to $10,000 a month if they want, […] they can get there by buying an online course! There's days where I'm like, holy crap, I just got paid like $16,000 in a day.”
Jessica Alonso | ★ ★ ★ ★ ★
“This is one of only TWO online courses that I’ve taken that felt worth maybe double its actual price.
There really is no comparison. Paige has laid out everything you ever wanted to know and things you didn’t even realize you should know in such depth and with such attention to detail that I am still blown away.
You can feel how much Paige cares in each and every lesson and it makes this course an experience like no other.”
Kenniqua Jones | ★ ★ ★ ★ ★
“I started out knowing a little bit about Squarespace already and found the Square Secrets™️ very useful. So if you're starting from zero, you're definitely going to find it useful because I was already getting some clients with the skills that I already had. And then I feel like if you're going to get into it, you might as well just go the whole way and just get Square Secrets Business™.
That’s what I did. Cause even though I was already booking clients, I'm like, I know there's a better way that I could be doing this and have a clear layout of the marketing, the other marketing techniques I could do having what type of contracts, what type of things should I input.. It’s all laid out.
It dotted my I’s and crossed my T's. Some of the things that Paige shares within the course, they're just not on YouTube.”
Ayesha Santos | ★ ★ ★ ★ ★
“After taking the course I realized that it was so much more than just a design course! There was strategy in there - which I didn't realize I needed at the time but now really appreciate! I think as a designer, you need to work on the strategy portion, and learn why things get laid out the way they do, and how you can make your designs more effective while also bringing that aesthetic value.
I’m so grateful I was able to take the courses. It opened up so many opportunities and the possibility that I could do something that I really love, make a buttload of money, AND have so much purpose in my life!”
Hey, I’m Paige!
If we haven’t officially met or connected online, I’m Paige Brunton. A Squarespace trained & approved instructor and the original Squarespace online educator and course creator.
When I was still doing client work, I was earning $10K months. I always completed projects on time, and had a perfect 5-star record of client reviews. I SEO’d my way to the top and have since built a million dollar business with a team of 5 by age 30.
I share all of this simply to express the fact that everything I teach is from firsthand experience. I’m not sharing a few theories or concepts that might prove to be effective, but ARE effective. They’re proven and out on the table for you to create a thriving business of your own.
Although I’m serious about your success with Square Secrets Business™, I’ve been told I have a relaxed demeanor and easy to follow teaching style. There’s no need to be stressed, intimidated, or psych yourself out because I’ll be there with you every step of the way.
READY TO DO THIS?
LOVE IT OR LEAVE IT
LET’S TALK SQUARESPACE
It’s true - I do believe that Squarespace is the best platform on the internet to build an effective, reliable, and beautiful site for yourself and your clients. See a snippet of the reasons why below!
HOWEVER, Square Secrets Business™️, emphasis on the business-part, will teach you how to run a web design company, regardless of whether you choose to design on other platforms.
So if Wordpress, Showit, Webflow, or whatever else has your heart, but you could really use help mapping out everything from which CRM to use, to finding better clients, to hiring a VA, to managing projects—you’re still in the right place.
HERE’S JUST A FEW REASONS WHY WE’RE #TeamSquarespace:
→ Drag & drop builder
→ Simple but powerful framework
→ All-in-one hosting & design platform
→ Built-in eCommerce to scale with you
→ Built-in blog functionality
→ New built-in membership platform
→ No plug-ins, security hacks, or meltdowns
→ Mobile-responsive
→ Code-free hacks to take your site to the next level
→ Completely optional ability to add HTML & CSS
→ Round-the-clock tech support
→ 1,200+ staff, which means more support for you & your clients
→ Expanding internationally
→ User-friendly for your clients to make tweaks, without headaches or throwing everything else off
WHICH TRACK IS THE RIGHT FOR YOU?
SQUARE SECRETS BUSINESS™️ is right for you if…You have a solid base of existing Squarespace &/or website design experience on another platform. Basically, you know how to create a great site but you’re ready to get under the hood of actually building a profitable and efficient business that supports your dream life. The principles of building a web design business are the same regardless of the website platform you choose - including getting clients, keeping them on schedule, collecting payments, sending welcome packets, etc. So even if you’re not a Squarespace die-hard, you’re still more than welcome to join!The SQUARE SECRETS™️ + SQUARE SECRETS BUSINESS BUNDLE™️ is right for you if…If you're not 100% confident in your Squarespace design skills, or you want to make sure you're doing it all correctly before you start doing it for other people this is for you! You’ll learn from someone who spent years uncovering every little function, trick, and hack (as well as the ins & outs of running an online business) so you can confidently start offering your services to others. The bundle will take you from feeling like a web design newbie to a confident & legit owner of a web design business. Pro Tip: If you want to build on another website platform, DON’T buy the bundle which includes Square Secrets™ as that course is purely Squarespace-focused.“If you are serious about starting a successful website design business, this is the only course for you!! I spent weeks searching for a course that would set me up for success and I looked at at least 10-15 different courses. As soon as I found Square Secrets Business™, I knew I had found THE course for me. I feel exactly the same since I purchased and started it. You will not regret this purchase (and this is coming from an online course junkie!!).”
Jessica Alonso | ★ ★ ★ ★ ★
“The biggest thing I gained from the course was solidifying my process as a business owner and a web designer. I feel so much more confident about getting new clients now and even feeling comfortable saying no to people who may not be the right fit for me. I love that Paige taught us how to keep an eye out for crazy clients and charging your worth! When you are starting out in the world, it's easy to meet people who want to lowball you or nickle and dime you and Paige helped me realize it's okay to say "no" and that new opportunities are abundant in the web design world.”
Liane Membis | ★ ★ ★ ★ ★
“I now know how to successfully and confidently run a business that doesn't take over my life! I know how to land the perfect clients and how to deliver beautiful designs to them in an efficient manner that I wouldn't have ever been able to come up with without spending years of trial and error. This course has eliminated the need for guessing and letting things run their course until they need to be changed. I have now implemented systems in my business that will allow me to grow at an exponential rate.”
Sydney Williams | ★ ★ ★ ★ ★
ANSWERING YOUR QUESTIONS
Square Secrets Business™ FAQ
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Right away! You can dive in from the moment you enroll, no waiting necessary.
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1x/month on a weekday. I purposely change up the time of the calls to try to hit students in a variety of time zones. (I haven't forgotten about you Aussies and Kiwis!)
The exact date and time of each month's call will be posted at least a week in advance right inside the Facebook group! Don’t worry, if you can't join them live for any reason, you can always pre-submit questions and watch the replay for your answers!
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Yep! 97% of the course content will still apply to you if you use another site building software. Only a very small fraction of the course is specific to Squarespace.
I’ve had a number of past students go through the course, gain the exact blueprint to building a website design business and go on to design on other platforms like Wordpress, Showit & Shopify.
The principles of building a web design business are the same regardless of the website platform you choose - including getting clients, keeping them on schedule, collecting payments, sending welcome packets, etc. So even if you’re not a Squarespace die-hard, you’re still more than welcome to join!
Pro Tip: If you want to build on another website platform, DON’T buy the bundle which includes Square Secrets™ as that course is purely Squarespace-focused.
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Year-round, for life! That includes all videos, workbooks, checkists, instructions, and resources. They’re not going anywhere! :)
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Truthfully, this part is up to you. You can choose to binge it in a weekend, or progress through each course in about 4 weeks.
At that pace, I’d suggest setting aside 3-5 hours per week to watch the course videos and complete any associated assignments.
Call up the babysitter, turn on your favorite playlist, pour a fresh cup...do what you need to do to make tending to your business happen! The long-term payoff is beyond worth the short-term sacrifice.
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First, you’ll want a solid internet connection. (If your connection at home runs at snail speed, take this as an opportunity to go swing by Starbs and indulge in one of their desserts-in-a-cup.)
You’ll also want a laptop or desktop computer when building both your site and sites for others. Trying to build sites while on a tablet or phone won’t work so well.
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This is a group course, not a 1-on-1 program. However, you’ll be supported throughout! During the live monthly Q+A calls, I invite you to ask myself and our SSB call coach Katelyn any and all of your questions directly!
(If you can’t make the call live, you can send in your questions in advance, and we’ll answer them on the Q&A video for you to watch later.)
Between Katelyn & I you’ll get expert knowledge on what to do in those tricky client situations and with the challenging questions. And in between the monthly calls the entire student community is there to lend a hand inside the Facebook group. With a community full of experienced designers, students get exceptional advice 365 days a year!
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Need help with the course portal or having trouble accessing the course materials? Send that email on over!
Have a question on the course content or questions specific to your site? Save those for the live Q&A calls where we can have a conversation and we can give you an answer tailored to your business.
Have a Squarespace tech issue or question? Squarespace live chat support will be able to lend a hand with that!
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USD
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Nope! Due to the digital nature of our programs, and the instant access to materials and bonuses, we are unable to offer refunds. Our team is more than happy to answer any questions you have prior to enrolling! Just shoot us a note at hello@paigebrunton.com!
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In the course, I’ll show you tutorials with the exact programs and resources (CRM, file storage, project management system, legal templates, etc.) that I use in my web design business and recommend. Some of these are paid, some are free.
You can by all means complete the course without purchasing anything additional, though you might find that a few of these additional systems really are worth the money to make your business run on autopilot.
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Brunton GmbH is required to add 8.1 % VAT to your purchase if you or your business are a resident of Switzerland.
Square Secrets™ + Square Secrets Business™ Bundle FAQ
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Sorry, our system only allows us to offer the bundle discount when the two courses are bought together at the same time.
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Squarespace tech support is not included with the courses as this is a group program and not a 1-on-1 service. Not to worry though, you won't be up a creek all alone!
There’s 2 amazing resources you can use if you get stuck on the tech.
First, our student Facebook community is full of seasoned designers who have been through justtt about every problem you could imagine. Drop a message with your issue in the Facebook community. Students often get lightening quick solutions in there!
(Oh and be sure to spread the good karma around by answering other students questions when you see one you know the answer to!)
Secondly, every Squarespace free trial and paid plan comes with 24/7 tech support (via email and live chat) from the fine folks at Squarespace in NYC, Portland & Dublin.
The tech support staff truly do know their stuff! They have hundreds of employees working around the clock and they're also able to login to the back end of your site, so they can identify issues and help give you fixes a lot quicker than I as one person ever could.
I'll teach you the strategies and give you step-by-step tech tutorials inside Square Secrets™. If for some reason things aren't quite working out, head to the Squarespace tech support and they'll give you a hand.
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Great news! At the request of past students, I added an entire new e-commerce based module inside of Square Secrets™!
We're covering Squarespace e-commerce features & functionality, shop setup + best practices for listing both products or services (including all the settings you need to know to run promos, add discounts, choose shipping options, set currencies, and connect payment processors for your shop!). As an added bonus, I'll also show you how to market and display products and services on a blog and throughout the rest of a site!
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Square Secrets™ is fully up to date with the latest version of Squarespace, Squarespace 7.1, Fluid Engine. Bundle students will automatically be enrolled in Square Secrets 7.1. Fluid Engine.
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The Square Secrets™ course was originally created teaching Squarespace 7.0. You’ll automatically be enrolled in Square Secrets™ 7.1, but once you've enrolled, simply let us know you'd like the 7.0 version of the course too and we will add it to your course library, completely free of charge!
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If you’re already comfortable with the business side of things and only need help with learning the actual skill of web design, Square Secrets™ is the course for you! You can get inside our Square Secrets™ outside enrollment period just during the next few days. If you are interested, email us for more information!
It’s now, or waaaay later…
This is the one out of two times we’re opening the doors to Square Secrets Business™ this year! Not to mention, I don’t offer any other kind of mentorship or business coaching. So this is truly the best and only way to learn from me!
You can take the time-consuming route of listening to all the podcast episodes, browsing Google, and gathering tidbits from every corner of the web…
OR…
You can save yourself the time, energy and frustration in clicking around, and trying to learn years worth of information about running a web design business.
It’s all here for you in one, easy-to-follow and ready-to-implement blueprint.
THE FACTS
Investments are scary, I know. But by NOT Enrolling, Here’s What It May Actually Cost You
→ Months and even years of career satisfaction by not pursuing your dream and taking back control of your creativity
→ 30 to 50% in missed revenue by not raising your prices (justifiably!)
→ Sticky client situations from not implementing a clear process or running a legally sound business
→ Wasted time and energy spent questioning, comparing, and doubting yourself
→ Feeling stuck at work and daydreaming about taking more than 2 weeks of vacation per year
→ Losing out on dream clients (they really do exist!) simply because someone else decided to put themselves out there and do what it takes
→ Falling further and further behind rather than making a name for yourself in the industry
I don’t want any of that for you!
I want you to know you’re fully capable and you have the tools & training at your disposal to achieve your goals.
With a 100% student approval rating, you also have nothing to lose!
READY TO ENROLL?
Gain instant access to every little secret and strategy to help you successfully run your dream website design business.
BUILD A WEB DESIGN BUSINESS
LEARN SQUARESPACE + BUILD A WEB DESIGN BUSINESS
Prefer to
PAY IN FULL?
Curious which option is right for you? Connect with our team at:
We’d be more than happy to point you down the best path for you. Or, allow us to save you the email...keep on scrolling to get the FAQs!
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