December 2021
Thinking of making content marketing your main client-finding strategy? Here are 5 decisions small business owners make early on that can make or break how well the free content their creating will work for them.
Feeling a bit burnt out and resentful of this business you just couldn’t wait to leave your 9-5 in order to start? If you’re struggling to find joy in your work and your clients as a web designer, these simple tips for changing your business and your mindset are for you!
Need a little Squarespace website inspo? Check out these gorgeous 50 Squarespace website examples and Squarespace templates designed by past students of my Square Secrets™️ & Square Secrets Business™️ courses for web designers!
Perfectionism got you procrastinating in your web design business. In this video, I share 6 reasons you’ll want to ditch perfectionist FOMO and start prioritizing progress in your business if you want to build a successful, profitable web design business!
Struggling to stay consistent with content creation? Wondering how you’ll find the motivation to right yet another blog post, podcast, or video script? I’m sharing 5 decisions you can make today in your business to get over the content creation hump and get back to productively marketing your business!
Wondering which web design business model is right for you? If you’re thinking of selling Squarespace templates, starting a small web design agency, or designing custom websites 1:1 for clients, you’ll want to weigh the pros and cons I share in this video first!
You hear again and again that blogging, podcasting and YouTubing, basically providing free content online, is the way to grow and market you business, but then the thought hits you.
"If I provide a service and teach people how to do that service for free on my blog/YouTube/podcast, why would anyone hire and pay me?"
Darn good question friend, darn good question. It sounds rather counterintuitive if you think about it. So how and why exactly does it work?
Ever wonder how successful web designers seem to be able to set up a fully-booked out business, earn piles of money, but somehow work less and have more freedom? I’m sharing the handful of things all these designers have in common!
November 2021
Ideal clients.
A.K.A., the unicorns all of us creative entrepreneurs are dreaming of.
I've now traveled the path from working with 'regular clients' to truly 'ideal clients' that I'm SO excited to get a chance to work with! The more booking inquiry consult calls I've held, the more and more I've realized that I have indeed built a brand and business that attracts my dreamies.
Wondering how to setup your site navigation to create a clear path for visitors all the way to your book or buy now button? Follow these 6 simple tips and best practices for nailing your website navigational menu so you can increase conversions and say buh-bye to confusion for good!
Wondering how Lauren was able to fully book out her business as a new web designer? She shares how she used a generous client referral incentive program, among other marketing strategies to find and land her dream clients!
Wonder whether now is the right time to be niching in your business? In today’s post, guest blogger and talented past student Danae Bloise is sharing exactly what happened when she decided to niche very early on in her career as a web designer and why she recommends you do the same!
Wondering if it’s possible to replace your 9-5 income as a new designer? Read how Layne was able to completely replace and her cozy day job’s paycheck (just 3 months into her new full-time web design business!)
Feeling like you are too late to the party? Like the market is oversautrated and there’s no way you can start something new for yourself at this point in your life? Listen as Lucy shares her incredible (relatable) experience as a new designer and be prepared to be convinced otherwise!!
Feeling scared to commit to a niche? Worried you’ll narrow the client-finding pool, and make it harder on you to land enough projects to pay the bills? Listen as Charlotte shares what niching early did for her business, and how she was able to quickly fill her design calendar for the entire year, all as a brand new designer.
Legal stuff. I don't know about you, but it's right up there with taxes for the part of my business I most dislike.
But, regardless how much I hate taxes and legal stuff, it's one of those necessary evils that I know I will absolutely regret if I avoid it.
Learn the simplest way to get all your website legal ducks in a row in this post!
With all the new CSS courses on the market, everyone seems to be stepping up their web design game! Will custom coding become the new industry standard for being able to land clients and stand out from the competition? Will my clients expect me to be able to code?
Planning a Black Friday Sale? Whether you sell physical products, digital products, or services, these tips I’m sharing will help you level up your site just in time for sale day. Ready to learn the steps to getting your clients and customers heading straight for that buy now button?
October 2021
Wondering which CRM is right for you as a web designer? In part 3 of the Honeybook for web designer series, I’m sharing the 5 best features in Honeybook for managing and organizing the backend of your web design business!
When do you need to make an Editorial Calendar?
What takes a blogger from a casual blogger to a serious blogger with ambition and goals? I would say that when you're ready to get serious about blogging, you're ready to make an editorial calendar.
Learn the simple steps to planning consistent content for your blog, YouTube Channel, or Podcast in this post!
Wondering how you can make the most of your time every time you sit down to work on a web design client’s site? I’m sharing my 5 favorite hacks for turning off distractions and finding more focus, more creativity, and more efficiency when designing!
Hey designer! Looking for ways to surprise and delight your client (ahem…earn more referrals) without having adding much extra timeline to your project timeline? Guest blogger and past student Jenn Nash is sharing her favorite tip for quickly and easily blowing her web design clients away on launch day!
Want to look the part of a pro web designer, and just have happier clients overall? Give your clients the best possible onboarding experience! First impressions are everything, and if you are currently disorganized and all over the place with sending invoices, accepting payment, signing contracts, and collecting client homework, then you could be putting a bad taste in. your client’s mouth and costing yourself future referrals (not to mention costing yourself time!) Tune into this week’s video as I show you my favorite ways to use Honeybook to totally streamline the onboarding process!
Hey web designers! There’s a super dreamy client waiting in the wings you might currently be overlooking! (One with equally dreamy projects and budgets!) Who are they? The introvert client! Here’s how to make sure your site is set up to convert both the extroverts AND the introverts in your audience with guest blogger and past student Kelly Barr!
If you’re currently working #AllTheHours in your web design business just to keep it afloat, stepping away for even just a few days can feel like an impossible pipe dream! But with some intentional prep and planning, it’s possible to keep things running smoothly behind the scenes while you enjoy some some well-deserved time off during the holidays! I’m sharing my tips for holiday prep in this post!
Worried picking a niche will make it hard to land web design clients? In this video, I share the 7 top reasons I suggest you niche early in your web design business, and how the same fears keeping you from niching are actually the very reasons you want to consider narrowing your audience!
Want to know how this talented past student and web designer was able to ditch low-paying freelance sites for good and find a consistent source of dreamy design client referrals with real budgets? Read Katlyn’s story here!
Feel like you have to show up EVERYWHERE online in order to get your business noticed? In this post, I walk you through the pros and cons of each strategy so you can decide where you will focus your time and efforts in order to see the most impact in your business, and be able to sustain your strategy for the long term!
September 2021
Want to know the secret to becoming a fully-booked out web designer? It’s not the ability to build super trendy, eye-catching websites, or having access to some crazy-advanced coding knowledge…. Nope! The secret to booking out your design business is actually your own website…and understanding how to properly set it up to sell your services in your sleep! Ready for part one of the web designer challenge: build a site that books!? Watch part 3 now!
Never quite sure what to blog, vlog, post, or podcast about? Why not ask your ideal audience what they actually want to hear? I’m sharing my best tips for gathering up content ideas straight from the people you hope will read them! (A.K.A your target audience!)
Want to know the secret to becoming a fully-booked out web designer? It’s not the ability to build super trendy, eye-catching websites, or having access to some crazy-advanced coding knowledge…. Nope! The secret to booking out your design business is actually your own website…and understanding how to properly set it up to sell your services in your sleep! Ready for part one of the web designer challenge: build a site that books!? Watch part 2 now!
Talented past student and web designer Katelyn Dekle shares the mindset shifts she she made so she could stop playing it small safe, finally say goodbye to that 9-5 for good, and started building the web design business and life she was dreaming of!
Free content is all about attracting the right people and then preparing them to be ready to benefit from your paid offering. But what’s the point of doing all this free work if you don’t have a way to actually convert that traffic into paying clients and customers? In this post, I’m sharing my best tips for using your free content to market you products and services in a non-salesy way
Want to know the secret to becoming a fully-booked out web designer? It’s not the ability to build super trendy, eye-catching websites, or having access to some crazy-advanced coding knowledge…. Nope! The secret to booking out your design business is actually your own website…and understanding how to properly set it up to sell your services in your sleep! Ready for part one of the web designer challenge: build a site that books!? Watch now!
Dreaming of starting a blog to increase traffic and drum up more sales in your business? Check out the 7 most common blogging mistakes you’ll want to avoid!
Wondering which CRM is right for you as a web designer? I’m sharing the 5 tools I personally love to use inside Honeybook to become more efficient as a designer, and make sure you never let a client inquiry slip through the cracks!
Drag-on projects are one of the very worst things that can happen to your web design project, both as the designer and as the client. No one is a happy camper when a project that should have taken 1 month takes 3 (or more!) Want to know how I keep clients on track and never missing a single deadline in my web design process?
Wondering how to get started with consistent content creation? I’m sharing my complete process and plan over on the blog!
Tired of not knowing whether or not you’ll be able to pay the bills with your web design business each month? Wondering what you can do to start consistently landing clients and generating the predictable income you need to make your dream work? Check out these tips!
Want to level your customer service and save yourself countless hours every week in your web design business? You need a welcome package! I’m sharing how to create the perfect client welcome package and deliver it automatically when your client books!
August 2021
Not quite sure how to get started designing for clients, or how to go about learning about their project so that you know exactly what they are looking for in a website? I’m sharing the list of questions I love to ask my web design clients before I ever sit down to start designing!
Wondering how Ida is able to stand out from all the other talented web designers out there trying to attract and serve her exact ideal client? And how she guarantees she’s the first web designer to come to mind in what can feel like an oversaturated market? Catch her interview here!
Have you ever looked around at other website designers who are super-successful and thought…
“In order to build a successful business, I need to do exactly what they're doing?”
Well, that is how past Square Secrets™️ and Square Secrets Business™️ student Ayesha Santos felt! She is sharing how she discovered a strategy she actually enjoys, and that is sustainable for her in the long term. Plus, how she used that strategy to hit her first $10K month as a web designer!
Ever wished you could take a peek BTS of my most popular online course for web designers and see what it’s really all about? I’m sharing the ultimate insider’s look into the course, and what to expect before, during, and after taking the course!
“I have only been in business for 4 months and I have booked $22,550 in projects. I also just hit my first 9K month.” Want to know how Alyssia made this happen as a brand new web designer? Catch her full interview here!
Hear from talented past Square Secrets™️ & Square Secrets Business™️ student Emily Agan share her best tips for running a successful web design business while balancing life with a new baby!
Wondering how past Square Secrets™️ & Square Secrets Business™️ student Sydney williams was able to scale her business from earning just $3K a month to now bringing in $30K months consistently and still growing? Tune into this week’s video!
Ready for another sneak behind the business curtain? I’m going to pick up where I last left off on my business updates and share what’s been happening in Q2 of 2021!
Wondering what Becs did to not just double but TRIPLE her income as a new designer? She’s sharing all about her money mindset, and what she did to invest in herself and her business to gain confidence and feel worthy of charging higher prices for her web design services!
July 2021
Wondering how you can speed up your design process and become a faster designer when working with clients? I’m sharing 6 ways for you to totally streamline your next client site-build!
Tired of clients handing you embarrassing copy and photos to work with when designing their site? Wish there was a better way to help clients gather the high quality content you need in order to build them a beautiful, fully functioning website? Check out these tips!
Ever wonder which books you should be reading to improve your design skills or run a more profitable, successful web design business? I’m making my top 6 recommendations for what needs to be on your bookshelf!
Want to know what I’m working on while digital nomading in my home country of Canada? Tune in to see why I made some of the recent decisions I did in my business, and what it likes to bring my business on the road again after being in lockdown for over a year!
I remember what it was like to try to build my web design business through frustrating and disheartening trial and error, so there’s a handful of super common client-managing mistakes that even experienced designers that I’d really like to save you from learning the hard way! Check out that video!
Hear from avid blog reader and successful web designer Chandra as she shares how she said adios to her day job, and quickly built a fully-booked out web design business that supports a life she loves!
Ready to take your web design business from side hustle to full-time? It takes more than just finding enough clients to pay the bills! I’m sharing my top 7 tips for setting your business up for success so you can stop juggling your day job and become your own full-time boss!
Thinking of starting a new web designer business? Wondering which platform you should offering to your web design clients? Squarespace vs. Showit: I’m going over which web design platform makes the most sense based on the type of ideal client you hope to serve with your business!
June 2021
Feel like it takes you forever to create content for your audience? Hours to build a blog post, draft a video script, or write your next podcast episode? Or even something as simple as coming up with a caption? If time is one of your biggest obstacles holding you back from creating content consistently in your business, then this post is for you!
I recently shared my biggest business flops so you could hopefully learn from my mistakes…so you already know what didn’t work. Want to see what DID work? I’m sharing the 5 best decisions I’ve recently made in my business!
Whether you’ve been trying to get your web design business off the ground for a while now, or you’re an aspiring designer who has yet to start their business, you do not want to make these 3 common mistakes that keep web designers small and struggling and unable to profit!
Wondering what to write about on your blog in order to build SEO and start attracting your ideal client? Here are 11 content or blog post ideas that every business can be creating for their audience (with examples for each!)
Do you ever find yourself doubting your abilities as a web designer? Maybe you secretly dread consultation calls in case the client asks for something you don’t know how to do, or maybe looking at the competition has you feeling left behind, and less-than-enough. If you’re currently struggling with your confidence as a designer, then this video/post is for you!
I went from 1:1 web designer building one-off custom websites for clients to serving thousands of people through my online courses for Squarespace web designers. Dreaming of creating passive income in your own business? Here are three steps I took before I made from the switch from services to digital products!
You’ve probably stumbled on quite a few tips and best-practices for starting your web design businesses and working with web design clients, but there are a rule well known designer rules out there that I actually chose to completely ignore in order to make my business work for me. Wondering which web designer rules I love to break?
Ready to learn from my mistakes? I’m sharing the biggest failures, flops, and face-palm moments I’ve had in my business and the lessons learned! (Plus, how to take what I learned and apply it to your own business!)
Wondering when and how you’ll ever land that first paying client? Here are the 5 things you’ll need in your web designer business if you want to stop working for free and start filling your books with dreamy paid web design projects!
Time for an update on all things PB! Come peek behind the curtain at what’s currently going on in life and business, including house renos, covid lockdown, hiring new team members, learning new hobbies, announcing a new course, and more!
May 2021
Wondering all the ways you can make money as a web designer? I’m sharing 6 profitable revenue stream ideas to consider adding to your current 1:1 custom website design services!
I love reading female business owners posts about how they're preparing for maternity leave! But one thing I’ve always felt was missing was the follow up post with "this is how it actually went and what I'd change knowing what I know now!” So I reached out to my friend (and successful Squarespace Template shop owner) Mary McWilliams to see if she had any tips for new and expecting mothers when it comes to navigating business and baby! Here’s what she had to share!
Wondering if you should list the price of your web design packages on your website? Or is it smarter to wait until you are on a consult call, or to send over a pricing and services guide upon request instead? This video/post is for you!
In part two of this web designer business struggles series, we are tackling everything from what to do when you have a needy client, to how to juggle multiple projects and still get it all done! If you’re hoping to start or grow your web design business, you do not want to miss out on this Q+A style series!
Wondering whether you should build your membership site using Squarespace’s new built-in Member Areas feature, or stick with a more dedicated membership site and LMS (learning management) software like Teachable to host your protected membership content? I’m comparing all the pros and cons in this video/post!
You brought the biggest struggles you’re currently facing as a new web designer…everything from which services you should even offer, and how to finally land that first paying client! I touched on them Q+A style on Instagram live and now I’m rounding up all those answers in an easy to read series over on the blog!
Wondering what my days typically tend to look like as an online business owner when I'm not hopping a plane to Bali, spending summers in Canada, or hitting the slopes in France? Here's an average day in the life of Paige Brunton!
Wondering what separates the web designer who is always struggling to find their next client and not able to charge enough to pay themselves well from the designer who is charging premium prices, rolling in referrals, and consistently has dreamy clients lined up around the block? I’m sharing the #1 skill unsuccessful designers are missing in this post!
April 2021
Wondering how to get that custom font you love uploaded and ready to use in Squarespace? In this quick easy tutorial, I’m showing you two hacks for adding and using your brand’s fonts if they aren’t natively available in Squarespace!
Maybe you’ve heard you need to learn to code in order to become successful as a web designer? Or that you’ll be stuck doing a bunch of free work if you want to build your portfolio? In this video/post I’m calling out 5 common misconceptions that could be keeping you from getting started on your dream of starting a successful web design business (and just what’s possible instead!)
Wondering if you need to learn to code in order to build a successful Squarespace web design business and earn passive income by selling custom Squarespace Templates? And if you do already know how to code, should you be using it to customize the look and layout of your Squarespace Templates? Or stick to using Squarepace’s easy-to-use built-in features?
Wondering how to create a link that will take visitors to a specific section on the page? Jump-to anchor links are your new best friend! And I’m showing you the easiest way to make them happen in this tutorial!
Wondering if you need to learn to code in order to become a web designer and build a profitable business designing custom Squarespace sites for clients? Should you even reach for CSS or custom code when working with clients? Or will it be too hard for your client to maintain in the future?
Want to know the secrets I used to quickly grow my website sales to it’s first $1 million dollars? I’m sharing the exact strategies I used to hit that 7 figure milestone in my business, and how the same site-building & business growth hacks can work for you!
Y’all, today I’m going to preach something every business owner needs to hear.
Once you master this skill, it’s going to be the secret weapon that helps you advance well past the competition. It touches every area of your business, so it’s hard to get very far without it.
Wondering what to say on a free consultation call? I’m sharing 5 things to talk about with your potential client when deciding whether they will say yes to working with you (and whether you will say yes to working with them!)
Feeling limited by the styling options you have for your Squarespace site’s built-in blog page? I’m sharing a simple creative hack for designing a completely custom blog page look and layout!
March 2021
Blogging is a fabulous way to increase traffic to your website, and to establish yourself as the expert in your field by consistently putting out helpful content on your topic!
In this video tutorial, I’ll be sharing the step-by-step for how to get started blogging in the new version of Squarespace!
You’ve got a million and one things you want to do in your business, and every day something new you saw that inspired you is being added to that list! So how do you put an end to shiny object syndrome and focus on the goals and plans you set out to achieve in your business?
Wondering what stats you should be tracking in your business? Wondering how to measure growth, and get clarity for which projects to prioritize and which projects to finally let go of? I’m sharing the most important success metrics you need to watch for, and how to relate them specifically to what you do/offer in your own business!
Wondering how to customize the look and layout of the special built-in blog page Squarespace gives you to help you display all your recent content? I’m showing you step-by-step how to tweak Squarespace’s blog style settings to get your blog page looking more on brand and less like your template!
Building a website is about so much more than picking the right font pairing or color palettes, and where you put your images or text blocks on the page! There’s some serious customer psychology that goes into it creating a website that is set up to convert all those visit into actual paying clients and customers! I’m sharing 5 simple hacks for setting up your site to sell!
Are you making one of these super common mistakes on your site? Everything from design faux pas, to the site navigation no-nos, this post is meant to help you get your site back on track, and working as hard as you do in your business!
Pretty websites and drool-worthy portfolios aren’t enough…your visitor needs to be able to see themselves in the words you write on your website, too! Could you be making one of these 7 common copy mistakes that cost business owners online sales?
February 2021
Wondering if content marketing still works today with how saturated with competition the online world can feel? Does it really pay to spend all that time creating free content? Or are there better alternatives to getting the word out about your business?
If you're the type of person that loops back around in the Costco samples section a few times, you're going to love this post. There are 4 different ways you can snag a Squarespace discount in 2023 - jump on this post fast for money off your Squarespace subscription!
Wondering how much you can make as a Squarespace web designer? I’m sharing what to expect when you are just starting out in your web design business, as well as what’s possible when you get more experience under your belt
Wondering how to increase traffic to your Squarespace site without having to pay for expensive ad campaigns? Here are my best tips for getting your content found and your site ranking closer to the top of page 1 on Google!
Wondering how much you can make as a Squarespace web designer? I’m sharing what to expect when you are just starting out in your web design business, as well as the one thing you need to do before you ever sit down to price out your services!
I'm constantly seeing this question floating around the internet and I'm happy to report that I have good news! It's super easy to change the photo that appears as a preview image in the links on Facebook (and other social media platforms) from your Squarespace site.
Are you doing these 8 simple things on your site’s home page? Make sure your site is set up to turn all those clicks into actual paying clients and customers! Head on over to the blog!
January 2021
Ready to ditch the 9-5, build a business you love and be your own boss? Or maybe you’ve been dreaming of starting a side hustle to bring in extra income, but you’re not quite sure how to make that happen. Either way, my complete guide to starting an online business is for you!
So you’ve been dreaming about starting a web design business, living that laptop lifestyle, and being able to work from wherever you have wifi. 🏝 👩💻 But you’re wondering...with so many established squarespace web designers already killing it in the industry, is it possible you’ve missed the boat? Here’s whatcha need to know ->
I'm interviewing past Square Secrets & Square Secrets Business student and successful Squarespace web designer Mariana Durst about how she was able to quickly grow her web design business, consistently land her dream web design clients months in advance, build her web design portfolio, choose a web design niche, create her start to finish web design client process, and charge premium prices for her web design services!
Wondering what needs to live on your business’s website and where? Need a little Squarespace website design inspiration to get you started on your online home? Check out the Squarespace website example and template inspiration series on the blog! This week is all about coaching and consulting business websites!
Scared to raise your prices as a web designer? Worried your new rates will scare away paying clients, make you totally unaffordable to the people you ARE attracting, and put an end to new leads and inquiries for good? This video/post is for you!